BookMyShow & Indigo launches ‘Runway to Party’ Campaign, Elevating Cultural & Entertainment Tourism

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BookMyShow IndiGo Runway to Party

BookMyShow has announced an innovative partnership with Indigo, to unveil the ‘Runway to Party’ campaign. This innovative partnership is set to elevate the consumer experience for music enthusiasts traveling from various cities to some of India’s most anticipated music events.

As infrastructure and connectivity continue to improve in India, the digital boom has fuelled the aspirations of young people nationwide, giving them unprecedented access to music and entertainment. Today’s consumers are more willing than ever to travel in search of exclusive, unforgettable experiences, connecting with like-minded fans who share their passion for music.

This is evident from events like Bandland 2023, where 28% of the audience travelled from cities outside Bengaluru and Lollapalooza India 2024, where 36% of attendees came from cities outside Mumbai. These numbers highlight not only the growing demand for top-tier entertainment across the country but also the significant impact that the live entertainment industry has on tourism, with festival-goers contributing to local economies through their spending on accommodation, food and travel.

With consumer-centricity at the core of BookMyShow, the entertainment platform ensures that fans can travel more affordably and frequently to attend festivals and concerts. By making the entire process – from booking tickets to arriving at the event – more convenient and enjoyable, BookMyShow is dedicated to enhancing the overall festival experience. Offering tangible benefits such as flight discounts through this partnership not only makes travel easier but also fosters greater loyalty to both BookMyShow and Indigo, while generating positive word-of-mouth. This shared vision is what led to the launch of the ‘Runway to Party’ campaign.

For the music festivals produced and promoted by BookMyShow Live, the live entertainment experiential division of BookMyShow, this campaign promises festival-goers exclusive benefits. Attendees traveling to Bandland 2024, in Bengaluru on November 23rd and 24th and Lollapalooza India 2025, in Mumbai on March 8 and 9, 2025, can avail up to 20% discount on IndiGo flights (T&Cs apply) via a special link that consumers will receive post transaction get when they book their tickets on BookMyShow. This partnership will not only enhance the consumer experience but also set a new standard in the rapidly evolving entertainment tourism sector.

Dolly Davda, Head – Marketing, BookMyShow said, “We are thrilled to partner with Indigo to bring the ‘Runway to Party’ campaign to life. At BookMyShow, we are committed to putting the consumer experience first and this partnership underscores our dedication to enhancing every aspect of their journey. The ‘Runway to Party’ combines our strengths, exemplifying our dedication to creating unparalleled experiences by seamlessly integrating travel and entertainment. This collaboration is poised to set a new benchmark in culture and entertainment tourism, offering festival-goers an exceptional and unforgettable journey from start to finish.”

This innovative partnership is set to elevate the consumer experience for music enthusiasts traveling from various cities to some of India’s most anticipated music events.

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