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Margot Robbie new face of Chanel No 5, follows in footsteps of Marilyn Monroe, Nicole Kidman
Margot Robbie has been named the new face of Chanel No.5.
The Barbie actress – who has been a brand ambassador for Chanel since 2018 – has followed in the footsteps of the likes of Nicole Kidman, Marilyn Monroe and Chanel herself by fronting the iconic fragrance.
She told WWD: “I’ve just always known about Chanel No.5… It’s iconic and an iconic brand.
“It’s that thing that you always associate with absolute height of luxury. At least that’s how I always felt about Chanel.
“Now I’m in the Chanel family; I associate with more personal memories and things that I’ve gotten to do.”
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The original scent, Parfum, was created in 1921, followed by Eau de Toilette three years later, Eau de Parfum in 1986, Eau Premiere in 2008, and L’Eau eight years later.
For the new campaign, she worked with filmmaker Luca Guadagnino on the ad, which sees her star opposite fellow Australian actor Jacob Elordi.
In the campaign, the two stars have a missed rendezvous, as she gets ready for her date before they end up missing one another.
However, she laughs off the mishap and dives into the ocean, before coming back up to the surface.
Praising the director – best known for films like 2017’s Call Me By Your Name and this year’s hit Challengers – Robbie highlighted his ability to hit the right tone between sensuality and cinema.
She said: “He can create that sensual mood in a very cinematic way.
“I also love that about his films, so I think we definitely played with that [desire]. It was more playful in this, because the tone of it actually is quite light.”
Robbie is about to be a first time parent with her husband Tom Ackerley.
This week she was spotted heavily pregnant at the premiere of the film My Old Ass, a comedy drama produced by the couple.
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