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Ad for discounted bags at online Gucci store is fake 

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Gucci Philippines does not support an e-commerce platform, the luxury brand tells Rappler in an email

Claim: Luxury brand Gucci is selling discounted Horsebit 1955 mini rounded bags on its online store.

Rating: FALSE

Why we fact-checked this: The Facebook post bearing the claim has gained 742 reactions, 146 comments, and 43 shares, as of writing. 

According to the post, Gucci has launched a “lucky spin program” offering up to a 93% discount on its iconic bags. 

The post, a sponsored ad, lists the Gucci Horsebit 1955 Mini Rounded Bag for just P4,698, down from its original price of P67,114. 

It also alleges that the discounts are part of Gucci’s celebration of its 103rd anniversary and the opening of its fourth store in the Philippines.

The Ayala Malls Facebook page supposedly made the post, which includes a link for customers to purchase the item. 

The facts: Gucci Philippines has confirmed that the post is fake and not affiliated with the brand.

“Our operations in the Philippines currently do not support an e-commerce platform,” Gucci Philippines told Rappler in an email on Monday, September 16. 

The company warned consumers to avoid making purchases or sharing personal information on the unauthorized site.

The Facebook page that shared the post is also fake, posing as the official page of Ayala Malls. The official Ayala Malls account has over 551,000 followers as of writing. 

ALSO ON RAPPLER

Phishing risk: The link in the fake post’s caption does not match Gucci’s official global online store. Instead, it redirects to a site with a spinning wheel and prompts users to enter their email, name, address, and other personal information.

Submitting personal details on such unofficial sites can expose users to phishing scams. (READ: Phishing 101: How to spot and avoid phishing) 

Fact checked: Rappler has debunked claims on supposed promos and sales allegedly offered by luxury brands and big retailers:

– James Patrick Cruz/Rappler.com

Keep us aware of suspicious Facebook pages, groups, accounts, websites, articles, or photos in your network by contacting us at factcheck@rappler.com. Let us battle disinformation one Fact Check at a time.  



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