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As much as 95% of cars Mercedes-Benz retails in India are locally produced at Chakan and only 5% is imported. In that 95%, indigenisation level is more than 30%, says Iyer.
| Photo Credit: TEJAS SHELKE
Mercedes Benz India is planning to end CY2024 with a double-digit growth and has one more product lined up for introduction next month, said a top executive.
“In the first half of the current year, we retailed 9,262 cars, an increase of over 9%. This year will be the best ever year with double-digit growth over last year,” said Mercedes Benz India MD and CEO Santosh Iyer during an interaction.
Mr. Iyer said that in H1 (January-June 2024), the carmaker sales grew by 9%. “H2 we will grow by double digit and full year growth will be double digit.”
Talking about EVs, he said that during 2023, the EV penetration to total sales was 2.5% and this year it had already touched 5%.
“EV penetration has doubled when compared to last year and we should be able to continue to grow with more and more transition to EVs with wider range of product portfolio,” he said.
According to him, 95% of cars that they retail in India are locally produced in Chakan and only 5% of products are imported cars. In that 95% of cars, indigenisation level is over 30%.
“Localisation has its advantages and whichever products which we try to localise in India we can give it at a better price point compared to CBU cars,” he said.
The German car maker announced that it would be launching 12 cars in India in 2024. It has already launched 11 cars, of which three are EVs. The next one will be a long wheel based ICE E-class sedan slated to be rolled out in October.
While declining to share production numbers, he said that are deeply committed to the Indian market and have made an additional investment of ₹200 crore in 2024 towards manufacturing operations, new product start-ups and digitization of manufacturing processes. With this, the total investment is now over ₹3,000 crore.
On attaining net carbon neutral, he said the parent company globally launched Ambition 2039 and the same holds good for India.
Published – September 17, 2024 07:59 pm IST
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