Yamaha encourages to ‘hear the call now’ in new ad, Marketing & Advertising News, ET BrandEquity

A still from the adCarrying forward the momentum of the previous versions of ‘The Call of The Blue’, India Yamaha Motor (IYM) has launched the version four of its flagship brand campaign, reinforcing its premium positioning in the Indian two-wheeler market. The campaign slogan – ‘Hear the Call Now’ is a progression of the previous one – ‘Have You Heard the Call?’ and targeted towards reaching out to new motorcycle riders who are coming of age, adding to their aspirations for Yamaha products.

The latest campaign is designed for the youth and primarily emphasises on Yamaha’s ethos, core values and global heritage. Further, it also focusses on elevating their desire to become a true riding enthusiast. It aligns perfectly with the shift in taste and preferences of today’s customers toward superior performance as well as premium experiences in the country.

Through the introduction of products across higher engine displacements and immersive consumer engagement initiatives that this campaign will drive, Yamaha intends to grow its market share in the premium segment and underpin itself as the brand of choice for India’s most ardent motorcyclists.

Eishin Chihana, chairman, Yamaha Motor India Group of Companies, said, “At Yamaha, we are extremely proud of extending the joy of motorcycling to Indian consumers through our impeccable product portfolio and immersive ownership experience over the years. We are streamlining our strategies to the unique needs of the youth of today. By introducing the forth edition of ‘The Call of The Blue’ brand campaign, we are reinforcing our brand values by inspiring young afficionados to awaken the rider within them. We are confident that this new version will be a success and will help in strengthening our position in this dynamic market, while also differentiating us from others.”

Yamaha has also launched a new film to announce the latest campaign. In the film young kids are seen captivated by a film in the theatre, showcasing Yamaha’s two-wheeler models, including global favorites. As they step out, they are thrilled to find these models right in front of them on the road. The film also features a new “The Call of The Blue” anthem, tailored to resonate with the musical preferences of today’s youth.

Watch the video here:

This campaign aims to highlight the advanced features that set redBus apart from conventional bus booking services. By integrating live bus tracking, ratings and reviews, free date change, women’s funnel, seat selection, wake up alarm, choice of boarding point, multiple discount options and choice of bus operators, redBus is committed to enhancing travel experiences.

• Published On Sep 19, 2024 at 05:30 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

• Get Realtime updates
• Save your favourite articles

Scan to download App