Margaret Qualley Wows in Chanel Couture at ‘The Substance’ LA Premiere

Bows have been impossible to miss this year, from the Critics Choice Awards to the fall 2024 runway shows by Sandy Liang and Prada, among others. While the trend leans towards a maximalist style, Margaret Qualley gave a subtle nod to the bow trend at the Los Angeles premiere of her new film with Demi Moore, “The Substance.”

Qualley wore a multicolored, open-buck tulle dress from Chanel‘s haute couture summer 2024 collection. Subtle sequined bows outlined the drop-waist train of Qualley’s gown, complementing the ornately beaded, tiered dress, which fused laces and tulles in pearly white and pink shades.

Qualley paired the dress with a diamond bangle, diamond and platinum rings, cluster diamond drop earrings and a pair of high-heeled sandals. The look was styled by Patricia Villirillo.

Qualley starred in a campaign for the collection, a short film called “The Button,” last February. She also opened the show.

Moore also opted for an ornate look, in a striking Oscar De La Renta gown that resembled stained glass. Moore’s look was styled by Brad Goreski. 

Qualley has favored lace and bows for her press tour looks behind “The Substance.” Back in May, Qualley wore an ornate lace dress from the Chanel fall 2024 ready-to-wear collection while at the 2024 Cannes Film Festival. Earlier this month, Qualley suited up in Chanel once again for the Toronto International Film Festival screening of “The Substance,” pairing a romper with a beaded cape coat flanked by two bows on the shoulder straps and accessorized with an oversized bow on her updo. 

The actress’ 2024 VMAs look was also created by Chanel. For the occasion, Villirillo worked with the fashion house to remake a fringe gown first worn by Stella Tennant in the fall 1995 couture show.

Earlier this year Qualley made another runway appearance at Chanel during the 2024 spring couture show — following her closing the brand’s fall 2021 couture show in a bridal look. At the time, she told WWD of her sartorial approach, “I always value comfort over style kind of across the board.”

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