Mirjana Radić, Inos Balkan Finance Director: Committed to Business Excellence

Inos Balkan conducts its operations in full compliance with all legal frameworks, strict corporate principles and values, which represent the cornerstone of our business ~ Mirjana Radić

Speaking in this interview, Inos Balkan Finance Director Mirjana Radić explains what’s crucial for establishing a leadership position in Serbia’s metal recycling sector, but also why waste reduction, the reuse of materials and recycling are so important.

Have your ethical practices enabled you to become the leading metal recycling company in Serbia?

— Our organisation has always prioritised full compliance with all legal frameworks and strict adherence to our corporate principles and values. This commitment has been the cornerstone of our operations, ensuring that we conduct every aspect of our business with the highest level of integrity and responsibility.

By upholding these standards consistently, we have built a solid reputation in the industry. Our dedication to ethical practices has earned us the trust of our clients, suppliers and stakeholders in general, which has been crucial in establishing our position as a leader of the metal recycling sector in Serbia.

Moreover, our commitment to environmental sustainability reflects our corporate responsibility. We believe that leading the industry extends beyond business success—it is about making a positive impact on the environment and the communities we serve. Our sustainable practices have further solidified our leadership position in the metal recycling industry.

Despite noticeable progress, the Serbian market has a significant need for reform. How, and to what extent, can successful companies like yours, as well as associations like the Foreign Investors Council, contribute to this?

— Despite the progress achieved, the Serbian market still faces significant challenges that require ongoing reform. We understand that these reforms are essential for the market to achieve its full potential and support sustainable growth.

The Foreign Investors Council serves as a powerful platform where businesses can come together to advocate improvements in the regulatory framework

Organisations like ours play a key role in driving these much-needed reforms. By setting high standards in areas like compliance, transparency and innovation, we not only elevate our own operations, but also set a benchmark for other players in the industry.

In addition to our individual efforts, it is crucial for us to collaborate with organisations like the FIC. The FIC serves as a powerful platform where businesses can come together to advocate improvements in the regulatory framework. Through such partnerships, we can amplify our collective voice and work towards creating a more conducive business environment that benefits everyone involved.

Circular economy principles are shaping future business models across the world, and particularly in the EU. Does this mean that new products, infrastructure, equipment and services are being harmonised with the principles of reuse and recycling?

— The five megatrends shaping the modern world—urbanisation, climate change, technological advancements, demographic shifts and globalisation—are deeply interwoven with circular economy principles. The circular economy provides a framework for addressing the challenges posed by these trends, while creating opportunities for sustainable development and lasting economic resilience.

These practices emphasise the importance of reducing waste, reusing materials and recycling. As these principles take hold, we see a significant transformation in business models across various industries. New products, new distribution channels and new raw materials are shaping a totally different tomorrow.

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