Why grey is the hot watch colour for men in autumn 2024

A key colour for this season — see tailoring by Amiri, Loewe and Comme des Garçons — grey needn’t be boring. For a watch, a steel case and bracelet are the obvious choice, but also look for other ways the shade can be expressed.

Dior’s new Chiffre Rouge Chronograph (launching on October 1) adds red detailing on the dial for a sporty but office-ready look. Cartier also does grey-luxe by mixing yellow gold and grey enamel on its newest Santos-Dumont model — the addition of this precious metal works well for Longines, Audemars Piguet and Zenith too.

Meanwhile, Louis Vuitton adds a slice of metallic grey meteorite (sourced in Namibia) to the dial of its Escale Automatic (this is very special and has a price

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