Dream11’s new ad emphasises cricket fans to be a ‘poora’ fan, ET BrandEquity

A still from the adDream11, a fantasy sports platform, has launched a new advertising campaign, “poora fan bano”, ahead of the Women’s Cricket World Cup 2024. The campaign encourages cricket fans to support the Indian Women’s Cricket Team, emphasising that true fans of the sport support all versions of the game, regardless of who’s playing.

In a tongue-in-cheek series of ads, Rohit Sharma, the Indian men’s cricket team’s Captain, is seen along with Harmanpreet Kaur, captain of the Indian women’s cricket team, and star batters Smriti Mandhana and Jemimah Rodrigues. The ads humorously highlight how aadha (half) fans focus only on men’s cricket, while a true blue cricket (poora) fan also supports the women’s team.

The fans in the campaign are played by digital content creators Aakash Gupta, Ravi Gupta and RJ Kisna, Rohit Sharma provides the clarion call for viewers to cheer for the Indian women’s team in the upcoming T20 World Cup.

Speaking about the campaign, Vikrant Mudaliar, chief marketing officer, Dream Sports and Dream11, said, “With Poora Fan Bano, we’re encouraging fans to embrace the full spectrum of Indian cricket. As the world’s premier fantasy sports platform, Dream11 is committed to growing multiple sports across men’s and women’s competitions. We strongly believe that the talent and dedication of both our men’s and women’s teams deserve equal support. We hope this campaign inspires cricket lovers nationwide to cheer for the Women’s Cricket Team, reinforcing our belief that sports truly is for everyone.”

The Poora Fan Bano campaign includes funny interactions of fans with members of the Women’s Cricket Team, accompanied by Rohit Sharma. The sequences are in various environments and through light-hearted situational comedy, fans are reminded by Rohit Sharma that there is a Women’s World Cup coming up, and as true fans of the sport, they should be supporting the Women’s Cricket Team.

The campaign film has been conceptualised and produced by Tilt Brand Solutions and Studio Q.

Watch the video here:

Jasprit Bumrah, India’s leading pacer, has become a top choice for brands, endorsing 20 with an average deal value of ₹3 crore. Managed by Rise Worldwide since 2018, his portfolio includes Dream11 and Thums Up. His consistent performance and credibility make him a sought-after ambassador.

Dravid will be representing Signify brands in India, providing an opportunity to connect with a diverse audience. Known for his dedication, resilience, and perseverance. Dravid’s image harmonises seamlessly with the brand ideals, presenting the possibility of facilitating a deeper and broader consumer engagement, the company stated in a press release.

• Published On Sep 30, 2024 at 03:00 PM IST

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