Hari HariBol Dairy expands footprint in India, plans to enter the Middle-East market, ET BrandEquity

Representative ImageHari HariBol Dairy Pvt Ltd, a burgeoning entity in the A2 dairy and satvik food sector, is dedicated to delivering pure, unadulterated food products that align with ISKCON’s values. Expanding rapidly across India and eyeing international markets, including the Middle East, the company responds to the growing demand for healthier, chemical-free options.

Yachneet Pushkarna, CEO of Hari HariBol, stated that the brand was inspired by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada, the founder of ISKCON, who emphasized the importance of foods in the mode of goodness for overall well-being. “Our brand is a reflection of ISKCON’s values of purity, sustainability, and compassion. By dedicating all profits to the Temple of Vedic Planetarium (TOVP), we’re not only promoting healthier living but also contributing to extensive free food programs and Vedic lifestyle teachings,” Pushkarna stated. This unique business model has garnered global recognition, with Hari HariBol being named one of the top four companies at the World Economic Forum for embedding “Faith in Action” in its operations.

Hari HariBol currently offers 26 SKUs in its dairy and non-dairy segments. These include A2 milk, A2 flavored milk, A2 ghee, and ready-to-eat satvik foods, available both online and offline. Notable offline retailers include Nature’s Basket, Spencer’s, and DMart, with e-commerce platforms such as Amazon and Flipkart also featuring their products. “While offline channels currently drive most of our sales, our online presence is growing steadily as consumers seek convenience and chemical-free products,” noted Pushkarna.

The company has established a significant presence in cities like Mumbai, Delhi NCR, Kolkata, and Bangalore. Pushkarna revealed plans to further penetrate the Indian general trade market and quick-commerce platforms while simultaneously entering the Middle East. “There’s a strong demand for satvik and A2 products among the Indian diaspora in the Middle East, and we are keen to cater to this health-conscious demographic,” he added.

The rise in disposable income and awareness of health and wellness trends present substantial opportunities for Hari HariBol. However, Pushkarna acknowledged the challenges of high business costs and competition in the dairy sector. “We believe competition helps build greater consumer awareness, and we welcome it as a way to expand the overall category for A2 products,” he said.

Looking ahead, Hari HariBol aims to become a market leader in A2 milk and ghee. Pushkarna expressed confidence in the company’s growth trajectory, stating, “In the next 3-4 years, we expect to be the top brand in A2 milk and among the top three in A2 ghee in India.”

With the quick-commerce sector growing rapidly in India, Hari HariBol has established a presence to meet this demand. The company differentiates itself through a strong association with ISKCON and a focus on delivering trust and authenticity. “Quick-commerce will only grow due to its convenience, and we’re ready to meet the demand with our range of satvik and dairy products,” said Pushkarna.

Hari HariBol Dairy Pvt Ltd is poised for significant growth domestically and internationally. Through its commitment to quality, ethical values, and spiritual well-being, the brand aims to revolutionize the A2 dairy market and satvik food space in the coming years.

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• Published On Oct 1, 2024 at 12:20 PM IST

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