Frammer AI founded by ex-NDTV team raises $2M seed round from Lumikai

Frammer AI, founded a little over a year ago by the former management team
of NDTV, has announced a $2 million (approximately Rs. 17 crore) seed round investment from Lumikai. The start-up provides an all-in-one platform that helps businesses create high-quality videos for social media. Frammer has clients in the India and the US, including The India Today Group, Zee News, and insurance company Acko.

The company has also just been named the AI content partner of Brightcove, a US-listed company which provides streaming services to thousands of publishers across the world.

Using custom training and the experience of its founders, Frammer AI delivers ready-to-publish content for social media. The start-up has been generating
revenue for several months and is driving strong interest internationally,
including from movie studios and Sports rights-holders.

Frammer was set up by Suparna Singh, ex CEO and president of NDTV, Kawaljit
Singh Bedi, ex CTPO of NDTV, and Arijit Chatterjee, who was the chief strategy
officer at the TV network. Frammer AI provides transcripts, captions, and creates short, platform-specific videos like Insta Reels and YouTube Shorts. It simplifies video creation, turning a 30-minute video into 35 short packages in five minutes. The company also summarises webinars and internal video conferences. With Lumikai’s funding, Frammer plans to expand into sports and entertainment, grow its tech team, and invest in data training.

Suparna Singh, CEO and co-founder of Frammer AI, said “The need for – and
interest in – short-form video has never been higher. We’re thrilled to hear
from clients that Frammer is creating larger audiences for them by utilising all
their video to its fullest potential. We’ve used all our experience and
knowledge to train Frammer to deliver the most accurate results for complex
content, and it’s gratifying to see very effective results.”

“We look forward to the journey with Frammer AI,” said Salone Sehgal,
Founding Partner at Lumikai. “As a leadership team, they have consistently
driven businesses from inception to profitability and delivered shareholder
value with pioneering content, product and media-tech solutions while
leading NDTV. In a world where brands, enterprises, and media houses must
consistently engage audiences through social media, Frammer AI’s
impressive client roster is testament to the value of their solution.”

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