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As we look ahead to Spring/Summer 2025, the recently concluded international menswear showcases reveal a dynamic and multifaceted approach to fashion, reflecting both evolving consumer preferences and significant cultural influences.
The season sees collections heavily influenced by the growing intersection of sports culture and high fashion, a trend that has been directly influenced and amplified by the global excitement surrounding the UEFA European Championship and the Paris Summer Olympics. Runways embraced sports-inspired aesthetics, blending athleticism with luxury in a way that resonates with contemporary consumer interests.
Consumer sentiment shows a growing appetite for bold, statement-making fashion that blends traditional craftsmanship with modern sensibilities.
Key trends for the season include the resurgence of preppy aesthetics with a modern twist, highlighted by soft linen suits and playful trompe l’oeil details and the integration of sports-inspired elements, such as rhinestone-adorned jerseys and football-themed designs. Additionally, there is a heightened focus on sustainability and innovation, driven by both environmental concerns and the demand for unique, high-quality fashion.
Craftsmanship takes centre stage with innovative use of materials such as raffia and woven textures, while self-expression is prominently featured through bold slogan T-shirts and graphic pieces. The humble belt redefines its role with creative buckle detailing and suede emerges as a standout material, used in casual and formal pieces alike.
As these daring trends make their way into mainstream fashion, brands that embrace and innovate are likely to capture the attention of fashion-forward consumers, driving sales and solidifying their position in the market for the upcoming season.
CAMOUFLAGE TIES
For Spring/Summer 2025, menswear embraces a cohesive and bold trend with camouflage ties that match the fabric of the shirt, elevating traditional colour coordination to a new level of sophistication that surpasses coordinating patterns or playing with contrasts. This trend offers brands a versatile opportunity to innovate and cater to both luxury and mainstream markets.
Various designers and brands showcased their unique interpretations of this trend with Chinese brand Joeone, opting for tone-on-tone styling, pairing a rich brown shirt and tie with bright yellow shorts. Hermès took a similar approach, using a tone-on-tone scarf as a stylish alternative. Meanwhile, Amiri and Paul Smith added depth by incorporating subtle patterns and textured fabrics, creating a distinct and tactile look.
Presenting a more daring statement, London-based Bianca Saunders featured large, colourful prints that seamlessly extended from shirt to tie, with Paul Smith also experimenting with smaller recurring motifs on both shirt and tie.
PREPPY-NESS REVAMPED
The Spring/Summer 2025 menswear collections signal a significant shift towards the reimagined preppy aesthetic that is strongly driven by a confluence of cultural influences, including the ongoing popularity of #ralphcore and the Paris 2024 Olympic Games. This trend is marked by a fusion of classic preppy elements with contemporary twists, as seen across major fashion houses.
Key highlights include Fendi’s centennial celebration, which introduced a new house crest and sports-inspired designs, signalling a blend of tradition and modernity. The focus on refined details, such as soft linen suits and knit polos, underscores the trend’s versatility, catering to both casual and formal markets.
MSGM’s seaside nostalgia, with its marine motifs, offered a playful yet sophisticated take on preppy clothing, appealing to a broad consumer base. Raf Simons and Miuccia Prada introduced innovative approaches to design with interesting trompe l’oeil details and optical illusions that added a layer of creativity that is expected to resonate well in the luxury segment.This trend’s adaptability is further cemented in the collections of Amiri, Sacai and Drôle de Monsieur, where slim-fit suits in earthy tones provide a modern take on preppy, appealing to consumers seeking understated elegance.
SPORTSMANSHIP
The Spring/Summer 2025 menswear collections are heavily influenced by the growing intersection of sports culture and high fashion, a trend that has been directly influenced and amplified by the global excitement surrounding the UEFA European Championship and the Paris Summer Olympics. This season’s runways have embraced sports-inspired aesthetics, blending athleticism with luxury in a way that resonates with contemporary consumer interests.
Global fashion giants such as Fendi and Louis Vuitton tapped into the popular ‘blokecore’ trend, drawing inspiration from soccer fan culture resulting in the incorporation of football-style jerseys within their collections, reimagined with luxury branding. Notably, 3.Paradis capitalised on this trend with an exclusive collaboration with Paris Saint-Germain, offering a special-edition jersey that merges sports heritage with high-end fashion appeal.
Pharrell Williams’ menswear showcase at Louis Vuitton further underscored the Olympic influence, emphasising themes of global unity and athletic excellence. His collection, featuring football kits emblazoned with ‘LVFC’, highlights the growing demand for sportswear that carries a luxury pedigree. Meanwhile, Wales Bonner’s continued collaboration with Adidas Originals introduced a glamorous twist to sportswear, with shimmering sequined sneakers and slouchy basketball shorts, catering to both fashion-forward consumers and sports enthusiasts. Gucci’s Sabato De Sarno rounds out the trend with surf-inspired menswear, offering sleek, graphic pieces in vibrant tones, complemented by sporty accessories like fluoro-strapped sunglasses.
CRAFTSMANSHIP CULTURE
The upcoming season highlights a significant focus on craftsmanship, as designers and high fashion brands push the boundaries of artisanal techniques to meet the growing consumer demand for unique, standout pieces. This season, many brands are elevating their collections with couture-level craftsmanship, reflecting a broader trend towards authenticity and handmade excellence in fashion.
Raffia, straw, wicker and rattan have emerged as key materials, with designers showcasing their expertise through innovative weaving techniques. Magliano’s transformation of a wicker basket edge into a belt exemplifies the creative ingenuity that is becoming a hallmark of this trend. Additionally, weaving techniques have extended beyond accessories, such as raffia chapkas at Bluemarble and oversized wickerwork bags, into the creation of apparel.
Dolce & Gabbana, for instance, has incorporated the distinctive weave of Thonet chairs into jackets, blending traditional craftsmanship with contemporary design.
This emphasis on artisanal details is resonating with consumers seeking distinct and high-quality pieces, positioning craftsmanship as a critical element in the Spring/Summer 2025 menswear market. Brands that invest in and highlight their craftsmanship capabilities are likely to differentiate themselves in a competitive landscape, attracting discerning customers who value originality and the story behind their fashion choices.
MICRO SHORTS
The Spring/Summer 2025 season is poised to witness a bold resurgence of micro shorts, marking a significant shift in men’s fashion towards more daring and experimental styles. Over the last few seasons, shorts have increasingly replaced trousers in suits, although consumer adoption has been gradually shifting. However, the upcoming season’s emphasis on micro shorts suggests a growing appetite for more adventurous silhouettes.
Leading fashion houses like Fendi, Gucci and Dsquared2 are leading the trend, offering a variety of styles that cater to different segments of the market. From lightweight cotton or nylon shorts that resemble swimwear to high-quality fabric versions designed for a more formal appeal, micro shorts are set to become a staple in the Summer 2025 wardrobe.
Dsquared2’s introduction of BDSM-inspired, laced-up leather shorts signals a move towards edgier, statement-making pieces, while cycling shorts maintain their popularity, offering a form-fitting option that blends functionality with fashion.
SELF EXPRESSION
The Spring/Summer 2025 menswear collections put the spotlight on the enduring power of self-expression through fashion, with a notable resurgence in slogan T-shirts and graphic pieces. Such garments are becoming increasingly popular as they offer a direct and impactful way for both designers and wearers to communicate their thoughts, values and identities.
This season, slogan T-shirts are more than just a fashion statement; they are vehicles for conversation, addressing a wide array of topics from social and political commentary to brand identity and playful humour. Moschino’s return to prominence is highlighted by its ‘time and place’ T-shirt, which not only marks its Milan Fashion Week show but also fosters a sense of community by gifting the same T-shirt to attendees. This approach played an active part in directly enhancing brand loyalty and consumer engagement by creating a tangible connection between the runway and the audience.
Doublet’s S/S ’25 collection brings a playful yet provocative angle to self-expression, with pieces like the ‘I *HEART* PROTEIN FIBER’ T-shirt and the cheeky ‘YOUR ONLY FANS’ jersey, catering to a market that values humour and boldness. A$AP Rocky’s debut AWGE ‘American Sabotage’ collection takes a more politically charged stance, using fashion as a medium to deliver strong messages like ‘DON’T BE DUMB’, appealing to consumers who see their clothing as a form of activism.
The prominence of slogan T-shirts and graphic designs in the Spring/Summer 2025 collections reflects a broader trend towards personal and societal expression. Brands that embrace this trend and offer pieces that resonate with contemporary issues and cultural movements are likely to capture the attention of consumers looking to make a statement through their wardrobe choices.
RHINESTONES
Rhinestones emerge as a key embellishment this season, signalling a shift towards more flamboyant and expressive styles within the modern male wardrobe. Blending the casual appeal of streetwear with the glamour of high fashion, rhinestones are poised to make a significant impact in the approaching months.
Bluemarble’s collection leads this trend, incorporating rhinestones into everyday pieces like jeans and jumpsuits, adding a layer of sparkle that elevates streetwear-inspired silhouettes. This approach appeals to consumers looking for a touch of luxury in their casualwear, blending practicality with a statement-making aesthetic. At Amiri, rhinestones are used to embellish colourful suit jackets, drawing on Hollywood’s glamorous past to create pieces that are both nostalgic and contemporary. Their homage to Hollywood folklore through rhinestone-adorned suits taps into a growing consumer interest in pieces that merge cultural references with modern design.
STRIPE IT DOWN
Stripes are emerging as a prominent trend for the upcoming Spring/Summer 2025 season with Dolce & Gabbana leading the way in Milan. Their collection featured a range of striped garments designed to capture the essence of Italian summer style, from raffia jackets and flowing suits to striped shirts, pants, cardigans and shorts.
This trend draws inspiration from the Italian dandies of the 1970s and 1980s, merging a nonchalant elegance with a nod to nautical themes. Stripes are being utilised to create a sophisticated yet relaxed look, aligning with the timeless appeal of sailor-inspired fashion.
Extending beyond Dolce & Gabbana, the trend had notable appearances at Fendi and Kenzo shows, further validating its prominence in the upcoming season. This widespread adoption highlights stripes as a versatile pattern that can be seamlessly integrated into both casual and formalwear, making it a key style element.
The trend is for consumers who are seeking a blend of classic sophistication and contemporary flair.
BUCKLE DETAILING
The belt is making a bold comeback as a central fashion statement, with high fashion reimagining this classic accessory in inventive ways across major collections. This season, designers are pushing the boundaries of traditional belt usage, integrating buckle detailing in a plethora of creative and innovative approaches.
Acne Studios has redefined the belt’s role by stacking multiple waist-tightening straps in a trompe l’oeil design, making the belt appear both present and absent simultaneously. Amiri, on the other hand, embraced a more traditional application but with heightened relevance, featuring belts in their classic form to cinch waists across all looks.
JW Anderson presented belted denim shorts and cuffed trousers, exemplifying a minimalist yet effective use of the belt to enhance ready-to-wear pieces that highlight the belt’s role in elevating everyday fashion with subtle sophistication. Meanwhile Loewe took on a more avant-garde approach, incorporating elongated leather belts that dangle and intertwine with garments, while introducing a less conventional method of on-the-go tailoring.
Prada stood out with their viral belted handbag and trompe l’oeil belt insertion, showcasing their leadership in trendsetting and innovative accessory design, while Lemaire made a noteworthy impact by layering and looping belts over outerwear, challenging traditional norms and expanding the accessory’s versatility.
SUEDE JACKETS
Suede is making a significant impact in the Spring/Summer 2025 season, with its luxurious texture and versatility being highlighted across a range of garments for menswear. This season sees suede being used innovatively in casual tops, jackets, shorts and trousers, showcasing its adaptability and appeal for warmer weather.
Notably, Zegna has set a precedent by using lightweight suede to create a finely tailored formal jacket. Their approach involves a lining-free design, focusing solely on the suede itself which not only emphasises the material’s inherent quality but also aligns with sustainability goals by enhancing the garment’s potential for future recycling.
The introduction of suede into summer collections reflects a growing trend towards incorporating traditionally autumnal materials into warmer-season fashion. This shift indicates a broader movement towards versatility and sustainability in menswear, with suede offering both a tactile luxury and an eco-friendly design choice.
Brands that embrace suede for Summer 2025 will be well-positioned to attract consumers interested in high-quality, innovative and sustainable fashion. Furthermore, the trend highlights the material’s expanding role beyond its traditional use, offering fresh and sophisticated options for contemporary menswear.
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