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CHICAGO, ILLINOIS – AUGUST 05: Yung Gravy performs during Lollapalooza at Grant Park on August 05, … [+] 2023 in Chicago, Illinois. (Photo by Josh Brasted/FilmMagic)
FilmMagic
Matt Huari, the artist who is known as Yung Gravy just released Serving Country, a fourteen track album of new original music. Gravy says new work has a little Southern seasoning. To date his work has been predominately rap based, and that has worked well. Since he began performing in 2018, Gravy’s become a fixture on the festival and fair circuits headlining shows with an audience from several thousand to more than 10,000 at Alabama’s Hangout Music festival. His performance is energetic as he works the stage accompanied by D.J. TIIIIIIIIIIP who for the past five years delivers the beats while Gravy works the crowd. The audience knows the songs, so there is always a healthy stream of sound feeding back from the crowd singing along. In performance Gravy likes bantering with the crowd. They know his songs, so the surprises are sometimes what he says while talking to the audience between songs.
Yung Gravy in repose
Matt Huari
Serving Country is a twist on the usual Gravy songbook. This album does have a country flair, although there is certainly a strong rap flavor beneath the country flavors. Gravy writes his own songs, and his lyrics reflect his themes of partying, women and fun. The surprise with this album is that Gravy has decided to focus more on singing hooks and using country elements as a way of broadening his reach beyond the fan base which he has already built over years of touring. Serving Country is somewhat experimental for Gravy who is now watching to see how his current audience receives the new music. From what I saw at some early performances, the audience was very encouraging. It can’t hurt that he’s released My Garage, a song performed with Zac Bryan.
I had a fun conversation with Matt. He is easy to talk with both in person and over a Zoom link. We’ve spent time in person at three separate festivals: Hangout Music Festival, Coachella and at the San Diego Fair. Gravy is easily noticed wherever he is, in part because of his growing fame, and in part because he is six foot eight inches tall, so there is no way for him to hide in a crowd.
Gravy’s first song with a taste of country released last year. That song, Tampa Bay Bustdown was a collaboration with rapper Chief Keef and set in motion what would later become Serving Country.
Off stage Gravy is fun to be around. On stage he has an unusual style in the way he dances. He jumps with one foot while kicking out the other as he moves across the stage. It holds the audience’s attention, because it is just so different from the memorized choreography or static posture we see with so many other performers.
Odd things happen to Gravy. His signature move is how he likes to end his shows in part by moving quickly alongside the stage barriers throwing individual long stemmed roses out to his fans. In Alabama he tripped while running and throwing flowers. He finished the show, only to find out later that he had suffered a broken elbow.
Grits and Gravy Tour
Matt Huari
The Grits and Gravy tour recently kicked off, and it will take Gravy across the United States for the next several months, followed by shows in Europe. This is a full production tour, with thirteen people traveling. It’s a step up from his usual tight tour with only DJ TIIIIIIIIIIP. This expanded crew will give the audiences a broader performance experience. Below is a link for tickets to those shows:
Yung GravyTour – Yung Gravy
Although Gravy’s early career began by sampling songs, since 2020 almost everything he’s written has been original content. To date he has written more than one hundred songs. That’s really a smart strategy because it allows for full control of sound and lyrics, something less easily accomplished when sampling.
There are few things harder than seeking success as a musician. Matt Huari, as Yung Gravy climbed fast from his start in 2018, followed by the pandemic shuttering of events world wide. He’s created a lot of content, continues to build audience and is diversifying both the music he writes and those who sing along with him on his new videos. That is a core audience building strategy. Those performers who get out on the road and develop a strong fan base in addition to getting a boost from the fans of artists who appear on jointly performed videos grow. It is hard for newer artists to remain visible, but music that sticks with the fans is key. Being extra tall is also helpful, as you actually stand out without even trying. For a performer like Matt Huari, continued diversification will offer a smooth path to being Forever Yung.
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