How to protect local cosmetics products from imports – Academia

n today’s era of globalization, competition in the cosmetics market is becoming increasingly fierce. Imported products present a unique challenge for local products in Indonesia. Consumers are often tempted to choose cosmetics that are perceived as higher quality or more modern, even though local products are equally good.

Therefore, it is crucial to discuss strategies to protect local products from imported cosmetics, so that domestic products can shine and earn a place in the hearts of consumers.

One of the main strategies that can be implemented is to raise consumer awareness about the importance of using local products. Education is key in this regard. Many consumers do not fully understand the benefits of using local products in terms of quality, safety and their social and economic impacts.

Through creative marketing campaigns, we can increase public knowledge about the advantages of local cosmetic products. For instance, educating consumers about the natural ingredients used in local products and their more eco-friendly production processes.

In addition, we need to leverage social media as a platform to reach more consumers. Social media is not just a place to promote products, but it can also serve as a medium to share success stories from local cosmetics industry players. By showcasing inspiring stories from local business owners, we can foster a sense of pride and love for domestic products.

From the regulatory perspective, the government also plays an important role in protecting local products. Policies that support the local cosmetics industry must be created and enforced.

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For example, providing incentives to local business owners in the form of tax reductions or subsidies for product research and development. This can encourage innovation and enhance the quality of local products to make them more competitive in the market.

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