Amazon Prime Video Bringing Ads to Brazil, Japan, India, New Zealand

Amazon is expanding its Prime Video advertising business, bringing ads to five major new markets next year.

Ads on Prime Video will come to India, Brazil, Japan, the Netherlands and New Zealand in 2025. The company announced the expansion at its Amazon UnBoxed conference in Austin, Texas.

Amazon currently includes ads on Prime Video in the U.S., Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, and the U.K. it also gives users in those countries the option to pay a few dollars per month to continue receiving an ad-free experience. That will be the case for the new countries as well.

Amazon says the new ad-supported markets “will support the ongoing creation of compelling content, over a long period of time, and help brands of all sizes connect with new audiences in new countries.”

The company is streaming advertising juggernaut, instantly becoming the largest player in the space when it added ads to Prime Video earlier this year. The company is expected to slightly increase its ad load next year as well. Amazon secured approximately $1.8 billion in upfront commitments this year, an enormous number for a streaming video platform.

“We’re excited to offer more brands, in more countries, the opportunity to engage with Prime Video audiences alongside award-winning series and movies, fan favorite titles, and live sports in 2025,” said Alan Moss, Vice President of Global Ad Sales at Amazon Ads. “Since we introduced Prime Video ads earlier this year, we have been able to help brands and advertisers achieve full-funnel business results thanks to the differentiated value we offer across our premium content, reach, first-party signals, and innovative ad tech.”

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