Penang International Travel Exchange boosts tourism connections

PITE 2024 hosted over 40 exhibitors and 100 buyers, promoting Penang as a leading destination for business events and tourism in Asia Pacific.

PENANG, MALAYSIA – The 7th edition of the Penang International Travel Exchange (PITE), a premier homegrown travel trade event, took place from 8th to 10th October 2024. Organized by Ace Conferences and supported by the Penang Convention & Exhibition Bureau (PCEB), PITE continues to position Penang as the leading Business Events and Travel Destination in the Asia Pacific.

With its ever-growing significance in the global tourism market, PITE 2024 featured over 40 exhibitors from Malaysia and welcomed more than 100 buyers from 14 countries, including India, China, Indonesia, the Philippines, Malaysia, Bangladesh, Brunei, France, Germany, Hong Kong, Romania, Singapore, South Korea, the United Kingdom, and the United States. This international participation reflects the event’s reputation as a critical platform for the promotion of Penang’s tourism and business events sector.

The three-day event offered a comprehensive platform for connecting buyers and exhibitors through pre-scheduled appointments and one-on-one business meetings, providing valuable opportunities to engage with trade exhibitors from across Malaysia. Additionally, PITE fosters industry connections through its networking sessions, where professionals can exchange ideas and explore potential collaborations in both formal and informal settings.

PITE 2024 also included a familiarisation tour, showcasing Penang’s unique attractions to international buyers. Participants visited Penang Hill, The Habitat, Entopia Butterfly Farm, Tropical Spice Garden, and a Craft Batik workshop, experiencing firsthand the natural beauty and cultural richness of the island.

Mr. Ashwin Gunasekeran, CEO of the Penang Convention & Exhibition Bureau, highlighted that “The scale of engagement for this year’s event has increased significantly, and we are optimistic about the opportunities that lie ahead. We are confident that Penang International Travel Exchange will not only continue to thrive but also expand in the years to come, further solidifying Penang’s position as a pivotal player in the global business events industry.”

With its well-rounded agenda, PITE 2024 made a lasting impact, enhancing Penang’s profile as a premier destination for both tourism and business events. The event continues to play a pivotal role in promoting Penang on the global stage, attracting key players in the industry and driving the state’s business events and tourism sectors forward.

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}