Amazon plans ads for these Prime Video subscribers starting next year – Technology News

Amazon prime video subscribers you will soon see ads if you are from India. In an official blog Amazon announced that it would introduce “limited” ads on Prime Video in India starting in 2025. Earlier this was only available in Canada,  Australia, Mexico, the US,the UK and a few European countries. Here’s what it would mean to you.

Amazon prime video to show ads 

In the recent update Amazon prime video plans to move people on buying more expensive plans. According to the new update, even if you are a prime member, you will see ads. The company said that the advertisement will let it invest in content for the video streaming platform. It will keep increasing that investment over a long period of time. You will see these ads when watching your favorite Prime Video shows and movies. But, this can be irritating, as no one wants ads while streaming any form of content. 

In response to this issue, Amazon claims that Prime Video will show “meaningfully fewer ads than linear TV and other streaming providers”. In India, other streaming platforms such as Disney+ Hotstar and Netflix already offer ad-supported and more expensive ad-free plans. Furthermore, Amazon also offers customers a Prime Lite subscription. With this subscription  you can get access to Prime Video content at 720p resolution with ads.

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The company claims that the ad feature will help to increase their revenue, as the platform indirectly convinces people to buy more expensive subscription models. However, it might not be the case. No one wants ads or any form of interruption while watching their favourite shows or movies. Well, this can make users switch to other free streaming services. Eventually, the company might see a loss in the hope of seeing a profit. 

So, if you are someone who doesn’t want to see an advertisement, you can buy a new ad-free subscription option for Prime Video. This new ad-free subscription is expected to arrive next year only.  The new subscription will be an add-on to the annual Amazon Prime membership fee which is priced at Rs. 1,499. This plan will also give you access to Prime Video.

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