Monetising customer data in EV charging is redefining India’s automotive future, ET Auto

EV charging stations, equipped with advanced sensors and software, collect invaluable data during charging sessions. New Delhi: India’s EV 30@30 initiative, targeting a 30% share of new car sales by 2030, heralds a transformative era for the nation’s automotive landscape. A KPMG study forecasts India will house 102 million EVs and 2.9 million public charging stations by 2030, positioning the country at the forefront of the global EV revolution. This ambitious scenario presents an unprecedented opportunity for revenue generation through the strategic use of data captured by EV charging infrastructure. When leveraged astutely, this data can significantly enhance the EV ecosystem, introducing innovative revenue streams and reshaping the charging landscape. As leaders in the EV charging sector, we stand on the cusp of a monumental shift that promises to redefine how we perceive and utilise transportation data, driving forward both economic and environmental advancements.

Treasure Trove: What data does EV charging infrastructure capture?

EV charging stations, equipped with advanced sensors and software, collect invaluable data during charging sessions. This data can be categorised into three main groups:

Vehicle data: Information such as the make, model, battery health, and energy consumption of the EV being charged. Manufacturers can use these insights to improve vehicle design, range, and battery efficiency, identifying models with faster charging times to prioritise upgrades.

Charging behavior: Data on charging frequency, duration, and location offers insights into user habits. Charging operators can optimise pricing models, offering peak-hour discounts or subscription plans for frequent users. Identifying high-demand areas can inform strategic placement of new charging stations.

Location Data: Analysis of charging locations helps operators understand user travel patterns and identify underserved areas. Anonymised and aggregated data can create “heat maps” of EV activity, useful for urban planning, infrastructure development, and targeted advertising campaigns.

Navigating the ethical maze: Balancing benefits with privacy concerns
While data monetisation offers new revenue opportunities, it also raises privacy concerns. In India, the Personal Data Protection Bill (PDP Bill) is still under discussion, making ethical data collection and user consent paramount. Here’s how EV charging companies can navigate this ethical minefield:

Transparency and consent: Customers should be clearly informed about what data is collected, how it’s used, and with whom it’s shared. Obtaining explicit consent for data usage is paramount. User consent should be clearly obtained, with options for users to opt out of data collection or restrict its use for specific purposes.

Data anonymisation and aggregation: Individual user data should be anonymised or aggregated before analysis, ensuring no individual is identifiable from the insights derived.
Robust Security Measures: Implementing robust cybersecurity measures to protect user data from breaches and unauthorised access is critical. Regular audits and data encryption protocols should be in place.

Building a sustainable model: A collaborative approach
For data monetisation to be sustainable, it requires collaboration beyond individual companies. Charging Network Operators will play an important part in collecting, managing and anonymization of data. Data Analytics Firms can provide valuable insights for optimizing charging networks and developing targeted marketing strategies. EV companies can use charging data to improve battery management systems and vehicle range optimization. Here are some key aspects to consider:

Standardised data collection: Industry-wide standards for data collection and anonymisation practices will ensure consistency and transparency across the EV charging ecosystem, facilitating the creation of valuable aggregated data sets for partnerships and research.

User education: Educating users about data collection practices and the benefits they receive in return is crucial. This fosters trust and encourages users to opt-in to data sharing, enriching the data pool and its value.
Regulatory Framework: A clear and well-defined data privacy framework, such as the proposed DPDP Bill, will provide a strong foundation for ethical data collection and use within the EV charging industry.

The road ahead: A sustainable and data-driven future

Data monetisation has the potential to be a game-changer for India’s EV charging infrastructure. By embracing ethical data practices, fostering industry collaboration, and championing transparency, we can harness the power of this data to drive innovation, optimise charging networks, and pave the way for a cleaner, smarter future. As we navigate this data-driven revolution, our commitment to responsible stewardship will be the cornerstone of our success, ensuring that India’s journey to electrification is both groundbreaking and globally exemplary.

(Disclaimer: Gourav Ray, Regional Vice president – Sales, Salesforce India. Views are personal.)

To learn more about the electric vehicle ecosystem and meet the key industry leaders, click here.

• Published On Oct 18, 2024 at 05:20 PM IST

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