Yeh Diwali, UniPin Wali: UniPin India’s latest campaign urges gamers to go green this festive season

UniPin India, a leading digital distributor, has officially launched its ‘UniPin Diwali Mahotsav’ campaign to promote sustainability in gaming this Diwali. Set to run from October 17 to November 1, the campaign urges gamers to celebrate the festival of lights by adopting environmentally responsible practices, with the opportunity to win exciting prizes.

During this campaign, every transaction made on the UniPin India website will unlock a chance to win fantastic daily prizes, with five lucky winners selected each day to receive ₹5,000 in Amazon vouchers. Additionally, all participants will be in the eligibility criteria for two grand prizes: the latest iPhone 16, awarded to gamers who make any purchase during the promotional period.

With the slogan ‘Yeh Diwali, UniPin Wali,’ UniPin India is encouraging gamers to celebrate Diwali by making thoughtful, eco-conscious choices. Rather than just bursting firecrackers, UniPin India invites players to gather with their loved ones, log into their favorite games, and create lasting memories.

Gamers who pledge to burst only green crackers and light diyas to celebrate Diwali in an eco-friendly way will have the chance to win ₹50,000 worth of UniPin Credits, turning this Diwali into an occasion of both fun and environmental stewardship. This eco-friendly approach aims to reduce pollution and promote a healthier environment.

Expressing his excitement in welcoming Diwali and celebrating the festivities with an eco-friendly movement initiative Akshay Sethi, Director of UniPin India said, “Diwali is a time of joy and togetherness, and this year, we want to celebrate in a way that’s not only fun but also responsible. Through the ‘Yeh Diwali, Game Wali’ campaign, UniPin is inviting our community to enjoy their favourite games while making a positive impact on the environment. By pledging to reduce pollution, gamers can share their love for Diwali in an eco-friendly way and win big while doing it.”

UniPin India is also the official distribution partner of KRAFTON for India’s popular titles Battlegrounds Mobile India (BGMI) and Road to Valor: Empires.

During the ‘UniPin Diwali Mahotsav’ campaign, gamers will receive exclusive in-game bonus UC offers from KRAFTON available on UniPin as follows:

● Buy 60 UC & Get 6 UC Bonus
● Buy 300 UC & Get 60 UC Bonus
● Buy 600 UC & Get 120 UC Bonus
● Buy 1500 UC & Get 450 UC Bonus

The recently released ‘Indian Gamer Behaviour and Market Insights’ by Niko Partners reveals that Indian gamers are increasing their spending on video games, with female gamers spending 8.5% more than males. While 57% of mobile gamers in India have played a battle royale title in the past three months, six in ten mobile game spenders have purchased a battle or season pass.

The report also says that two-thirds of gamers are motivated to pay when enjoying the game. With rising disposable incomes and greater smartphone penetration, especially in mobile-first esports, engagement and average revenue per user are projected to grow.

To meet the growing spending habits of Indian gamers and provide seamless transactions with great value for money, UniPin India offers in-game currency for popular titles like Apex Legends, Black Myth Wukong (Steam), Fortnite Vbucks, Minecraft, VALORANT Riot Cash Points and many more.

How to join the ‘UniPin Diwali Mahotsav’ campaign:

1. Visit the UniPin India website from October 17th to November 1st, 2024.
2. Complete any transaction to qualify for the daily Amazon voucher prizes or mega giveaway of 2 x iPhone 16.
3. Take the pledge for an eco-friendly Diwali and stand a chance to win ₹50,000 worth of UniPin Credits.
4. Stay engaged on UniPin India Instagram channel to see if you’re one of the lucky grand prize winners.

For more information, visit the UniPin India website and follow @unipin_india on Instagram for real-time updates on winners and campaign news.

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IWMBuzz Editorial Desk