Germany eyes India for tourist footfalls; visitor recovery from India ‘faster than rest of Asia’ | India News

NEW DELHI: Germany wants a pie of the huge Indian outbound market. The German National Tourist Board (GNTB) is expanding its market activities in the Indian subcontinent. The flow of travellers from India to Germany has been growing steadily for many years. After the end of the pandemic, Indian guests generated almost 8.3 lakh overnight stays in hotels and guesthouses in 2023 – an increase of 33% compared to 2022.
With a recovery rate of 86%, the Indian market is recovering much faster from the Covid pandemic than all other Asian countries.Tourism Economics forecasts 1.6 million overnight stays from India in Germany every year by the end of the decade. According to IPK International, the total turnover of all Indian tourists in Germany in 2023 was 900 million euros.
GNTB CEO Petra Hedorfer said here Tuesday: “We have been working the Indian market with a sales agency for two decades. In 2015, we initiated an India pool for the first time, which has been extremely successful in supporting the activities of German partners in India. The number of overnight stays by Indian guests in Germany rose by almost 40% from 6.9 lakh to 9.6 lakh by 2019… we are building bridges between the demand from Indian travellers and the tourism offering in Germany.”
India’s importance as a source market for international tourism is growing. According to analyses by Skift India, spending on international travel grew by 17% annually between 2008 and 2019, four times faster than global tourism as a whole. For 2027, Skift forecasts further growth of 230% compared to 2019. This puts India in the top five source markets for global tourism.
The GNTB works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a travel destination and to encourage tourists to visit the country.

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