PHD India bags integrated media mandate for Shriram Finance, ET BrandEquity

PHD India, part of the Omnicom Media Group, has been appointed Shriram Finance’s agency on record to manage its integrated media mandate. PHD won the account following a competitive multi-agency pitch and will handle it from its Mumbai office. The partnership aims to strengthen Shriram Finance’s market presence and foster greater affinity among India’s diverse demographics to drive sustainable, long-term business growth.

Shriram Finance is one of the largest retail NBFCs in India, offering a range of credit solutions including commercial vehicle loans, two-wheeler loans, car loans, home loans, gold loans, and personal and small business loans. The collaboration with PHD focuses on increasing visibility for these offerings and connecting with audiences across the country to promote financial inclusion.

PHD India’s approach combines data, technology, and human expertise to achieve effective business outcomes, an approach they term ‘Intelligence.Connected’. PHD has a strong track record in the banking and financial services sector and was recently recognized as the Agency of the Year at the Pitch BFSI awards. The agency aims to leverage strategic thinking and creative innovation to deliver transformative results for Shriram Finance.

Monaz Todywalla, CEO of PHD India, expressed excitement about the partnership. “We are delighted to partner with Shriram Finance to fuel the brand’s ascent and overall growth. With our strong background in the financial services sector and passion for redefining customer obsession, we are excited to help the brand achieve an authoritative share of attention to outthink, outpace, and outgrow the market over the coming years,” she said.

Elizabeth Venkataraman, executive director and head of marketing at Shriram Finance, emphasized the importance of deepening consumer connections. “As we drive deeper consumer connections to cater to today’s evolving needs, our partnership with PHD underscores our commitment to supporting India’s dreams, aspirations and needs,” she stated. “Bringing the power of our differentiated offerings to consumers through the agency’s agile, effective, and innovative media thinking, we are confident that we will not only navigate marketing complexities but also maximise the impact of our growth plans.”The collaboration is expected to leverage the creative and strategic prowess of PHD to not only boost Shriram Finance’s visibility but also to drive long-term business growth. The aim is to reach various demographics across India and empower customers by promoting financial inclusion through Shriram Finance’s diverse financial solutions.

This new partnership marks a significant step for Shriram Finance in achieving its vision of becoming the most preferred financial services provider in the country. The focus will be on utilizing PHD’s advanced intelligence-driven strategies to outpace market competition and fuel sustainable growth in the financial sector.

The appointment of PHD India as Shriram Finance’s agency on record marks a strategic move aimed at leveraging data, technology, and human expertise to drive substantial business outcomes and market growth.

• Published On Oct 23, 2024 at 12:05 PM IST

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