Pune Media

A new era of ethical challenges

Business

Newsday

An Hour Ago

ACCA report highlights the new era of ethical challenges.
(Photo courtesy Freepik) –

Professional accountants, long trusted as custodians of financial integrity, are facing a new era of ethical challenges amid a rise in business scandals and evolving expectations.

A report by ACCA, published to mark Global Ethics Day – which was celebrated on October 16 – showed that 64 per cent of respondents said ethical dilemmas have become more difficult to resolve in the past three years.

The report highlights the evolving nature of ethical challenges and the increasing complexity of ethical dilemmas in accountancy.

The new era of ethical challenges for professional accountants is based on over 1,100 responses from 135 countries.

The findings reveal that 55 per cent of accountants have witnessed unethical behaviour in their career and almost one in four (24 per cent) have been put under pressure to behave unethically in the last three years.

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A diagram showing the responses to a statement posed by ACCA in its latest report. According to the diagram, 55 per cent of respondents said they have witnessed unethical behaviour in their career during the last three years, while 36 per cent disagreed and nine per cent didnt know. Diagram courtesy ACCA –

In addition, the results revealed that more men have experienced ethical pressure than women – 27 per cent of males have been put under pressure to act in an unethical way, compared with 19 per cent of females.

People were asked to name their top three areas for ethical challenges. The top results were:

Leadership and culture (40 per cent)

AI and technology (32 per cent and 26 per cent)

Sustainability (30 per cent)

Globalisation, driven by technology, is facilitating businesses to expand across borders – which in turn creates new ethical challenges emerging due to regional variations including cultural, legal and economic factors. While the drivers of complexity in ethical dilemmas are broadly similar globally, the research underscores the importance of considering local factors in promoting and enforcing ethical behaviour.

By contrast, the nature of where we work has also transformed during this time. With people often working remotely, and individually while part of a team, when ethical challenges do arise, they’re potentially resolving them differently.

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The research also highlights key areas for senior leadership to address in the near future. These include mental health and wellbeing; professional competence and continuous learning; technology and data ethics; ethical leadership and governance; diversity, equity and inclusion; and sustainability reporting.

Report author Sarah Lane, head of ethics and assurance at ACCA, said: “These insights underscore the need for robust ethical leadership and culture in organisations and ongoing learning and development to support professional accountants in navigating these challenges in today’s evolving landscape.”



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