Janhvi Kapoor escapes into a serene world in Havells ad, Marketing & Advertising News, ET BrandEquity

Havells Studio has announced Janhvi Kapoor as the brand ambassador for its new Meditate air purifier, an innovative product designed to raise awareness about indoor air quality and promote healthier living. This collaboration aims to highlight the importance of clean air by showcasing the Meditate range as an essential household product.

By bringing on Kapoor, Havells aims to create a stronger connection with a younger audience and highlight the importance of investing in clean air for healthier living environments. Through this collaboration, the Meditate Air Purifiers are positioned as essential products for maintaining a healthy home, reinforcing Havells’ commitment to providing innovative solutions to modern-day issues.

As part of the collaboration, a new advertising campaign featuring Janhvi Kapoor has been launched. The digital film shows Kapoor returning home after a tiring day and finding solace in the Meditate air purifier. The ad depicts her activating the purifier, resulting in a sense of calm and refreshment that allows her to reconnect with herself. This campaign aims to capture the essence of coming home to clean, refreshing air, demonstrating how the Meditate air purifier can bring calmness to any space.

Watch the film here:

Deepak Bansal, SBU head – electric consumer durables at Havells India, emphasised the significance of this partnership. “Partnering with Janhvi Kapoor is about more than visibility; it’s about promoting the importance of health through clean air in our homes. Janhvi’s endorsement will help us communicate that investing in air purification is crucial for a healthier lifestyle,” he said.

Rohit Kapoor, EVP, marketing communications at Havells India, added, “We are delighted to welcome Janhvi Kapoor to the Havells family. Her strong connection with the young aspiring audience makes her the ideal representative for Havells Studio, particularly as we emphasise our focus on air purification. Through this partnership, we aim to boost awareness of the Meditate Air Purifiers and strengthen our commitment to delivering innovative solutions that resonate with today’s consumers.”

The campaign will be promoted across various platforms, including digital, social media, contextual search ads, in-store branding, and activations in major retail stores.

• Published On Oct 28, 2024 at 08:46 PM IST

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