KlugKlug appoints Shuchi Sethi as country manager for India, Marketing & Advertising News, ET BrandEquity

KlugKlug, a global SaaS platform for influencer marketing, has appointed Shuchi Sethi as its new Country Manager for India. With more than a decade of experience in the influencer marketing industry, Sethi will lead KlugKlug’s expansion and revenue growth initiatives across various Indian regions. Her role focuses on promoting data-driven solutions that help brands make informed decisions in influencer marketing.

Shuchi Sethi has previously held leadership roles at Fork Media and Anymind Asia Group, where she played a role in business development and client growth. She has collaborated with over 200 brands, giving her a comprehensive understanding of influencer marketing dynamics, said a media statement. As country manager at KlugKlug, Sethi aims to enhance the visibility of data-driven influencer marketing solutions.

“I have witnessed influencer marketing evolve from a burgeoning concept to a core marketing strategy for brands across sectors. KlugKlug’s focus on data and automation is not only timely but essential to bring structure and scientific rigor to this space. I am excited to join KlugKlug to drive this change and provide our clients with the insights they need to make informed decisions,” said Sethi.

Kalyan Kumar, co-founder and CEO of KlugKlug, expressed his enthusiasm about Sethi’s appointment. “We are excited to welcome Shuchi Sethi as our country manager for India. Her leadership experience, coupled with her deep understanding of influencer marketing’s evolving nature, will be instrumental as KlugKlug continues to deliver data-backed solutions that help our clients in making informed decisions. Shuchi’s insights will play a crucial role in scaling our operations and strengthening KlugKlug’s foothold in the Indian market.”

Co-Founder and CPO of KlugKlug, Vaibhav Gupta, also praised Sethi’s expertise. “Brands today are increasingly recognizing the value of tech in influencer marketing, using data and automation to make informed decisions that drive results. With Shuchi’s extensive experience and proven track record in the influencer space, she brings a blend of industry insight and strategic expertise. Her knowledge of what brands need and her commitment to structured, data-driven solutions make her the perfect fit to lead KlugKlug’s growth in India,” said Gupta.

KlugKlug’s strategic priorities include reinforcing its presence in the Middle East, Southeast Asia, and Australasia within the next 12 to 18 months. Plans are in progress to establish operations in countries like Thailand, Malaysia, Philippines, Kuwait, Saudi Arabia, among others, in these regions.

Shuchi Sethi’s appointment is seen as a strategic move to cement KlugKlug’s market presence in India and support its broader expansion goals. Her extensive background in the influencer marketing field is expected to bring valuable insights and leadership to KlugKlug’s operations.

• Published On Oct 28, 2024 at 08:55 PM IST

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