Nykaaland 2.0 drew a footfall of 25,000 beauty enthusiasts at India’s biggest beauty playground

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NYKAALAND Nykaa BookMyShow Live

Nykaaland 2.0, co-produced by Nykaa and BookMyShow Live, seamlessly blended the charm of vintage beauty with the elegance of modern trends to create an immersive and unforgettable experience.

Over three days, beauty enthusiasts across India were transported into a pastel-hued world of pop-pinks, retro elements, and playful designs, creating a sensory wonderland that invited everyone to explore beauty in fresh and exciting ways. With a footfall of over 25,000 across three days, the festival once again proved to be a haven for beauty lovers.

One of the festival’s most remarkable highlights was the overwhelming generosity of beauty brands, with an impressive 4,00,000 samples distributed to attendees. This allowed festival-goers to explore, experiment, and discover a wide range of products. Nykaaland 2.0 underscored its dedication to education, as over 5,000 enthusiastic participants attended the insightful Masterclasses at The Highlighter Zone, led by industry experts, offering invaluable learning opportunities.

Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “Nykaaland 2.0 has redefined what a beauty celebration can be, exceeding our highest expectations with over 25,000 attendees. This extraordinary festival was not just a gathering; it was a powerful convergence of creativity and community that showcased the best of global beauty. We are energized by the overwhelming response and the opportunity to connect brands and consumers in meaningful ways. As we continue to push boundaries, our commitment to elevating the beauty journey for all is stronger than ever. The future of beauty in India is looking brighter than ever!”

Owen Roncon, Chief of Business – Live Events, BookMyShow said, “At Nykaaland 2.0, we aimed to inspire self-expression and redefine how India engages with beauty. We hope you had a fantastic time learning from top beauty experts while enjoying vibrant music and delicious culinary delights. Nykaaland is more than just a festival; it’s a lively celebration of beauty, lifestyle, and creativity. This collaboration with Nykaa underscores our commitment to delivering exceptional experiences, pushing the limits of traditional live entertainment.”

The first day of the festival kicked off with the standout Masterclass, featuring Sofia Tilbury teaming up with Shanaya Kapoor as her muse for a session on the iconic Pillow Talk look, setting an exhilarating tone for the weekend.

Nykaa’s Brand Ambassador Janhvi Kapoor was among the first to immerse herself in the Nykaaland 2.0 experience. She engaged with the latest beauty and fashion trends curated by Nykaa Cosmetics and Nykaa Fashion. Prajakta Koli, connected with fans at the Dot & Key booth, exploring their signature skincare solutions. Manushi Chillar was spotted at the Estée Lauder booth, indulging in luxurious skincare and beauty rituals. Celebrity photographer Sasha Jairam joined in the beauty extravaganza at the Smashbox booth, capturing moments of glam with the brand’s bestsellers. Meanwhile, acclaimed hairstylist Yianni Tsapatori, made his appearance at the festival, adding to the beauty buzz.

The excitement continued on Saturday, when beauty lovers gathered for another day of stellar Masterclasses at The Highlighter. Patrick Ta shared his signature techniques for achieving Hollywood-ready looks, emphasizing on the art of contouring and highlighting to enhance one’s natural features.

Known for her unapologetic humour and body positivity, Sumukhi Suresh entertained the crowd with her witty insights on self-confidence, beauty standards and embracing individuality, making it one of the festival’s most memorable sessions.

On the final day, Nykaaland 2.0 wrapped up with an impressive lineup of beauty masterclasses and celebrity sessions, ending the festival with a bang. The day kicked off with a humorous twist as comedian Varun Thakur took the stage for The Nykaa Play Show. Known for his wit and comedic flair, Thakur had the crowd in stitches, sharing amusing anecdotes and hosting interactive beauty challenges that kept everyone engaged from start to finish. The fun continued with a delightful musical interlude as Anuv Jain, the singer-songwriter behind hits like ‘Baarishein’ and ‘Alag Aasmaan,’ graced the stage. His soulful performance, part of The Nykaa Play Show featuring indie pop band SOL, created a harmonious blend of melody and beauty, serenading the audience with heartfelt tunes and wrapping up the festival on a high note.

The finale with Kay Beauty and Katrina Kaif lit up the Kay Beauty Blush Bar booth, mingling with fans and spreading her infectious charm. Visitors had a blast trying out the latest from Kay Beauty — talk about an unforgettable beauty experience! Another highlight of Day 3 Kriti Sanon, took the audience on a fun ride through her beauty journey. She spilled the tea on her skincare rituals, shared her favorite products, and revealed how she keeps that signature glow.

Nykaaland 2.0 was not just a festival, it was an immersive celebration of creativity, beauty and music, leaving attendees with memories that will linger long after the event. As the curtain falls on this edition, excitement is already building for what Nykaaland will bring next, promising new trends, captivating experiences, and more moments of magic.

Nykaaland 2.0 was not just a festival, it was an immersive celebration of creativity, beauty and music, leaving attendees with memories that will linger long after the event.

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