China Golden Rooster and Hundred Flowers Film Festival set to illuminate Xiamen– Beijing Review

Deng Guanghui, Vice President of the China Film Association, outlines the thematic activities planned for the upcoming China Golden Rooster and Hundred Flowers Film Festival during a conference in Beijing on October 27 (WEI YAO) 

From November 13 to 16, the prestigious China Golden Rooster and Hundred Flowers Film Festival, along with the 37th China Film Golden Rooster Awards ceremony, will be held in Xiamen, Fujian Province in southeast China. Anticipation for this cinematic extravaganza was set in motion at a press conference held in Beijing on October 27. 

During the conference, Deng Guanghui, Vice President of the China Film Association, unveiled the thematic activities planned for the festival. The festival will feature an array of engaging events such as academic forums, film industry symposiums, and the esteemed Golden Rooster Film Venture Conference. From November 9 to 23, a selection of 75 films will be showcased across cinemas in Xiamen.

This year’s Golden Rooster Awards will consider films released between July 1, 2023 and June 30 this year that have obtained a public screening license from the National Film Bureau. An impressive roster of 251 films have registered to compete for the coveted awards in 20 categories. The nomination list for this year’s awards was also announced at the press conference.

Box office hits including Article 20, Endless Journey, One and Only, and Johnny Keep Walking have been nominated for Best Feature Film. Mother’s Instinct, Dune 2, Kim’s Video, Challenge, Oppenheimer have been nominated for Best Foreign Language Film.

The press conference also revealed the main and secondary promotional posters for the 2024 festival and the 37th Golden Rooster Awards. In recent years, the main posters of the Golden Rooster Awards have become a hot topic of interest. Each year, designers ingeniously blend traditional Chinese folk art and Western artistic forms with cinematic elements to craft a visually striking rooster.

The primary poster for the 37th Golden Rooster Awards, which was released on October 27 (COURTESY PHOTO) 

The primary poster for this year’s Golden Rooster Awards features the image of a rooster intensely alert just before dawn. The technique of Ebru, a traditional Turkish art of painting on water and transferring to paper, was adopted, and the rooster was painted in the vibrant orange-red hues of the phoenix flowers native to Xiamen. The secondary poster creatively utilizes the number 37 as its visual foundation, incorporating elements of a rooster’s comb to form the focal point of the poster’s design.

Since its inception in 1981, the Golden Rooster Awards have been a hallmark of national pride, sponsored by the China Federation of Literary and Art Circles and the China Film Association. Named after the Chinese Zodiac sign of the Rooster, in which year they were first held, the awards have been hosted in Xiamen for a decade and evolved from a biennial to an annual event in 2019.

Copyedited by G.P. Wilson 

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