“A taste from Kenya’s best farms”

A new avocado product line has been launched from Abacate International, says Abdul Kadir Memon, Director, head of business development and procurement of Abacate International: “This new premium product line marks a significant step forward for the Indian avocado market and for us. Sourced directly from Kenya’s renowned Mount Elgon region, these avocados are grown in carefully managed farms, ensuring the highest quality, exceptional flavor, and creamy texture, and as such we feel this is setting a new benchmark for avocado lovers in India.”

According to Memon, Signature Avocados is a product born out of the company’s commitment to bringing the best avocados to India. “We’ve carefully selected avocados from the Mount Elgon region, known for its rich volcanic soil and optimal growing conditions. We believe this quality will set a new benchmark in the Indian market,” said Memon. He emphasized that the idea for Signature Avocados came from their extensive market research and their experience in the avocado industry. “We realized that consumers were looking for a consistently high-quality product that delivers both taste and nutrition. So, we partnered with select farms to curate a premium range.”

“We’re committed to making avocados a staple product in Indian households, particularly among health-conscious consumers. We’ve seen a growing awareness and acceptance of avocados in India, and we want to build on that momentum by delivering a product that stands out in quality.” Memon said.

Shahid Patka, director and head of sales and operations, weighed in on the demand, stating: “The demand for avocados in India has been rising steadily over the last few years. Consumers are becoming more aware of the fruit’s health benefits, and there’s a notable increase in both retail and Hotels, Restaurants, and Catering sectors. We’ve managed to capture a substantial share of this market, through consistent quality and strategic marketing.”

There’s still a lot of work to do though, as Memon and Patka are focused on creating more awareness among Indian consumers about these specific avocados. “We aim to position Signature Avocados as the premium choice in the market, catering to customers who prioritize quality and taste. Our short-term goal is to create awareness about the uniqueness of these avocados and reach a wider audience through targeted marketing and sampling activities.” He added that Abacate International plans to leverage its robust distribution network to introduce Signature Avocados to cities where demand is growing rapidly.

Overall, both Memon and Patka are optimistic about the future of Signature Avocados: “This product line reflects our passion for bringing the best of nature to our consumers. We want people to experience a difference in every bite. As we grow, our goal is not just to sell avocados but to educate consumers about their benefits and create a market that values quality,” Abdul Kadir concluded.

“Abacate International’s launch of Signature Avocados marks a new chapter in our journey to revolutionize the avocado market in India. By focusing on superior quality, sourcing from Mount Elgon region, and building on consumer education, we aim to elevate avocado consumption in India to new heights,” Memon concludes.

For more information:
Abacate International
Email: [email protected]
www.abacate.in

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