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Joker 2 Director Todd Phillips Wants Movie Theaters To Stop Showing Ads
Todd Phillips, the director of Joker: Folie à Deux, has gone on record to say movie theaters should stop showing commercials before the movie begins. While it isn’t exactly an incendiary statement (he certainly won’t be the first to claim cinemas show too many ads), one can’t help but note that Phillips’ remarks come in the aftermath of Joker 2’s poor performance at the box office. It’s been one of the loudest flops of the year.
A number of filmmakers participated in a poll for Empire in which they gave their opinion about the modern moviegoing experience. Most expressed their support for attending the theaters, regardless of the offer by streamers. The report includes other figures like George Miller, Paul Feig, Adam Wingard and Sean Baker, and they each had their own point to make. Nevertheless, it was Phillips who decided to be blunt about modern theaters and their advertising space:
Stop showing commercials before the movies. We’ve paid for our tickets. We’re excited to be there. The commercials tend to take the air out of the room.
Other directors addressed the biggest problem with theaters and distributors that see a profit opportunity in streamers. Sean Baker, director of Red Rocket and Anora, said: ”People are abandoning celluloid. We have filmmakers who, for some reason, are okay with their films going directly to streaming, or are just abandoning film altogether, and saying, ‘Hey, I’ll take a series.’ It’s very frustrating for me, for somebody who’s finally broken in after all these years of trying, to see the art form that I love starting to drift away.”
Will Joker: Folie à Deux Get Some Love on Streaming?
The subject of AI was also addressed in the poll, with Jeremy Saulnier, director of Netflix action thriller hit Rebel Ridge, taking a stab at the constantly advancing technology that is threatening cinema from all angles:
“Film sets are electric because they are inhabited by living, breathing people with experience and ideas that, from time to time, are able to catch lightning in a bottle. F*ck all that fake sh*t because, you know — for me? The action is the juice.”
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Todd Phillips’ contempt for the sheer number of ads at the start of a moviegoing experience comes following the lukewarm reception that Joker: Folie à Deux had in theaters. The $190 million project has made barely $200 million, resulting in one of the biggest flops of the year for Warner Bros. When it was announced that the Joker sequel would have musical sequences, people quickly started judging it. In other words, it was simply too risky. So, while people still attended theaters dressed as the Joker, they weren’t as happy as they had been with the first film, and the commercials before the previews weren’t the reason.
Joker: Folie à Deux was released digitally on October 29, and though we’re sure many people saw it (there are viewers who won’t bother to go to theaters), we’ll have to wait to see how it does in the future with digital purchases and eventual streaming.
Joker: Folie à Deux is the sequel to Todd Phillips’ critically acclaimed comic book thriller Joker. Reprising his Academy Award-winning performance as the failed comedian Arthur Fleck, Joaquin Phoenix revisits the iconic DC character alongside Lady Gaga, who makes her debut as Joker’s lover Harley Quinn in this standalone continuity of the DC Universe.
- Release Date
- October 4, 2024
- Cast
- Joaquin Phoenix , Lady Gaga , Brendan Gleeson , Catherine Keener , Zazie Beetz , Steve Coogan , Harry Lawtey , Leigh Gill , Jacob Lofland , Sharon Washington , Troy Fromin , Bill Smitrovich , John Lacy , Ken Leung
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