FIFA and Hawk-Eye establish joint soccer technology venture

The partnership will also involve the development of automated offside technology (FIFA).

Fifa, soccer’s world governing body, and UK-based broadcast and technology company Hawk-Eye, have partnered to establish the Football Technology Centre AG.

The new joint venture will aim to develop emerging technologies in soccer, with a particular focus on producing algorithms to automate the detection of on-pitch events for optimal decision-making.

Additionally, the partnership will involve the development of automated offside technology, which the two entities claim will instantly provide match officials with consistent and accurate information, with the aim of helping to speed up the decision-making process for offside incidents.

FIFA secretary general Mattias Grafström said: “This joint venture is just another example of the extent to which FIFA is harnessing the use of technology to optimize football operations and to play a leading role in technological developments for the benefit of our 211 member associations.

“It will have a positive impact across football as it will help to automate the provision of valuable information, facilitate decision-making processes and ultimately improve the football experience for all stakeholders.”

Rufus Hack, chief executive at Hawk-Eye, added: “Given the highly competitive nature of football and the constant evolution in the sports technology industry, Hawk-Eye continues to consider the future with a strategic approach.

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