Making Science launches ad-machina for Meta

Making Science, a digital transformation company, has launched its ad-machina technology for Meta. This end-to-end solution, designed to manage creative assets in advertising campaigns, allows companies to automatically create, activate, measure, and optimise their ads at scale using generative AI.

In turn, ad-machina removes hurdles in traditional creative development by using generative AI by scaling advertising assets, including text, images and video. This allows brands to automate the creative process of dynamic creatives, such as promotions, special offers, and featured products, automatically adapting them to user behaviour and each company’s business interests. In this way, ads are not only more effective but also more profitable.

With this launch, ad-machina expands its analytics, measurement, and optimisation capabilities, providing a complete solution for 360 creative management. The platform integrates key data from the brands’ product catalogue and other internal indicators, such as profit margins and product category details, to keep ads up to date. In addition, ad-machina analyses creative elements such as colour or design and offers different insights into these aspects. The branding insights allow more accurate decisions to be made when creating new ads and ensuring that each element contributes to the campaign as a whole.

Ad-machina also offers the ability to operate in multiple languages and adapt creatives to different markets and audiences by automatically translating ad elements.

“The ability to automate and personalise ad creation is crucial to optimise marketing campaigns. With ad-machina for Meta, we provide companies with a tool that allows them to create their creative assets and campaigns efficiently and in real-time while optimising their advertising spend”, commented Eduardo Sarciat, Managing Director of ad-machina at Making Science.

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