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While Louis Vuitton’s trunk-covered NYC flagship undergoes a multi-year renovation, the French fashion house has temporarily moved its chief Manhattan outpost into a five-story Art Deco-inspired building right across 57th Street.
The brand is calling the spot a “new cornerstone of retail, culture and gastronomy.” It’s true: upon entrance, an expansive atrium houses towering Courrier Lozine 90 trunk sculptures developed with OMA’s Shohei Shigematsu, which soar past the new Louis Vuitton café, chocolate shop, culinary concept and exclusive capsule collections on each floor to almost touch the ceiling.
Here’s the lay of the land: leather goods take over the first floor, while womenswear dominates the second and menswear claims the third. The fourth is home to the chocolate shop and Le Café Louis Vuitton, while the fifth floor hosts private retail lounge spaces and the label’s homeware collections. Notably, across all five floors, Louis Vuitton has created oversized murals celebrating some of its most impactful artist collaborations, including those with Richard Prince, Yayoi Kusama, Supreme, Takashi Murakami and Stephen Sprouse.
The fourth-floor cafe is the first to launch in the United States, and it’s already booked out for two months. Renowned chefs Christophe Ballanca and Mary George (with mentorship from French cooks Arnaud Donckele and Maxime Frédéric, who opened the House’s Saint-Tropez restaurant) are behind this latest culinary concept. Their menu includes lobster and truffle raviolis embossed with the flower Monogram, Damier tartlets filled with season ingredients, Croque sandwiches, LV-ified burgers and more. Fashion’s foodies will appreciate seeing the label’s logo playfully embedded into practically every dish.
The space itself features a main dining room, a bar, and a reading alcove for a total of 70 seats. The walls house LV’s own library (overseen by editor and curator Ian Luna), where more than 600 books can be bought straight off the shelves mid-meal; and the tables are decked out in Louis Vuitton’s own plates, which are also available for purchase upstairs.
The chocolate shop is also Louis Vuitton’s first in America. After finding success across Paris, Singapore and Shanghai, Le Chocolat Maxime Frédéric at Louis Vuitton has officially hopped across the pond, offering a slate of classic chocolate bars, hazelnut bonbons and functioning Vivienne-shaped music boxes (yes, somehow made entirely out of chocolate).
The store may be temporary, but it sure looks to make a lasting impression. Take a look inside Louis Vuitton’s new shop in the gallery above, and check out the space for yourself at the address below beginning November 15.
Louis Vuitton New York
6 E. 57th Street
New York, NY 10022
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