Louis Vuitton Fifth Avenue NYC: OMA installation at 57th Street store

At 6 East 57th Street, OMA’s soaring 16-meter trunk towers and mirrored gallery walls transform Manhattan retail into architectural theatre

In an era when luxury retail often feels formulaic, Louis Vuitton’s new temporary flagship at 6 East 57th Street makes a compelling argument for the department store as an artistic canvas. Opening November 15, the space—which will serve as the brand’s home during its Fifth Avenue flagship renovation—manages to both honour New York’s architectural heritage and push the boundaries of retail design.

The store’s most striking feature is a soaring atrium installation conceived by OMA’s Shohei Shigematsu. As a partner of the Office for Metropolitan Architecture (OMA), the influential global architecture firm founded by Rem Koolhaas, Shigematsu brings the same innovative approach to retail that has defined OMA’s work in cultural institutions and urban planning.

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