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The release of the newest big musical movie has hit close to home.
Officials from area businesses last weekend took advantage of the highly successful opening of “Wicked,” the movie version of the Broadway show that serves as a prequel for the 1939 film “The Wizard of Oz” and L. Frank Baum’s 1900 novel “The Wonderful Wizard of Oz.”
The movie brought in an estimated $114 million between Friday and Sunday, according to Exhibitor Relations. Officials at the Oz Museum in Wamego and AMC Manhattan Theaters said Friday, the film’s debut, was a busy night for them.
Museum officials said they saw higher than usual attendance numbers throughout the weekend as people flocked to see the museum’s array of memorabilia from the stage production of “Wicked,” which premiered in New York in 2003. These include a Shiz University map, a green elixir bottle, spectacles and boots worn by cast members.
Staff members at the museum added new elements to their displays to play off the hype around the film’s opening. For example, a new collector’s edition of L. Frank Baum’s 1995 novel “Wicked: The Life and Times of the Wicked Witch of the West” — the book on which the stage production is based — is available for purchase at the Oz Museum gift shop.
“Wicked” is the second-highest grossing musical on Broadway. The film version stars Cynthia Erivo as Elphaba, the green-skinned Wicked Witch of the West, and pop star Ariana Grande as Glinda, the Good Witch of the North.
The film is the first of a two-part series. “Wicked: Part 2” will be released next year.
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