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Amrit Pal Singh
Sunpreet Singh Dhanjal
There’s something so wistful about Amrit Pal Singh’s art that it takes one right back to a magical, awe-filled childhood of innocence, simplicity and just good old fun. Besides, there’s a tangible quality to the artist’s work too – almost as if one can reach into the screen, pluck out a digital toy and then feel a desperate urge to hoard the lot of Singh’s ‘Toy Faces.’
Singh’s Candy Toy Face, part of the Toy Faces collection.
Amrit Pal Singh
Based out of Delhi, India, Singh has been at it for over fifteen years. With a roster of clients boasting names such as Netflix, Google, Snapchat, Budweiser and more, Singh stands as one of India’s most sought-after NFT artists ever since his work, ‘Frida Toy Face,’ was minted in 2021.
Continuing to work his magic, the artist has created over 100 coveted NFT artworks of global icons such as Jane Goodall, Andy Warhol, David Bowie, Salvador Dali and others, including his whimsical collection of Toy Rooms and Toy Birds, which carry (and evoke) similar emotions of nostalgia.
Singh’s latest series, The Adventures of The Toy Maker.
Amrit Pal Singh
But much before his success in NFTs, Singh states that he didn’t have any illusions of grandeur to create art that would be an instant hit. In fact, during the pandemic in 2020, he casually advertised his services online to create digital portraits – in his signature Toy Face style – for anyone who might be interested in having themselves illustrated in an amusing way. Little did he know the project would take off.
“Since everyone was spending so much time online and, you know, there’s a limit to how many selfies you can take at home,” he chuckles before proceeding, “So I launched the service and it just kind of blew up. Everybody ordered their toy-like avatars because they wanted something unique and different to use on their social media profiles.”
“When I started making NFTs it just showed me that this too can be considered art.” – Amrit Pal Singh
Amrit Pal Singh
After a year of designing roughly 2,000 custom Toy Faces, the artist decided to test the waters in the NFT space and released his first-ever NFT. From thereon, the rest was history.
Last year, Singh’s Toy Face Tour which featured a real, life-size version of his Toy Room, including printed versions of his Toy Faces artwork, voyaged to galleries in Delhi, Mumbai and Bangalore. The tour was a hit, allowing attendees to immerse themselves in Singh’s quirky and colourful imagination.
Jane Goodall Toy Face
Amrit Pal Singh
“When I started making NFTs it just showed me that this too can be considered art and that it can be sold the same way artwork can be sold in a gallery. It just opened my eyes to a lot of different things. That’s when I started making Toy Faces of people who inspired me; Van Gogh, Sherlock Holmes, Daft Punk, Malala – there was no order to it, just a mix of subjects that I was intuitively picking to work with at that given time.”
Currently working on developing his “semi-autobiographical” series, The Adventures of the Toymaker, with plans for eventually developing it into tangible toys and merchandise, Singh is staunch about not participating in today’s hyper-productive hustle culture. Instead, the artist prefers taking his time researching characters he’s designing, allowing himself to plunge into an unhurried creative headspace.
From Singh’s ‘Toy Room’ series.
Amrit Pal Singh
“I bought a 3D printer and enrolled in a 2-month workshop so that I could learn how to make things,” he states earnestly, “The plan is to create physical collectibles of the Toymaker and even some of the Toy Faces, but I’ll take my time. I want to do it right. I like to take it slow and first focus on learning because I feel that’s the way to go; to approach a subject with utmost interest. And if the interest lasts, then it’s worth doing it. I’m having a lot of fun.”
The Yayoi Kusama Toy Face
Amrit Pal Singh
With his solo show scheduled to take place next year, Singh believes it’s essential for creatives to market their work once the creative process comes to an end. For an introvert like himself, the artist reveals that he had to really push himself out of his comfort zone to begin promoting his art.
In the early days for instance, Singh would frequently publicize Toy Faces across his social media platforms, even unabashedly direct messaging his network on LinkedIn. Artists need to drop their inhibitions and be brazen about the process of believing in their work, he explains.
A sneak-peek into the Toy Maker’s studio.
Amrit Pal Singh
“There’s this whole image of an artist who doesn’t think much about money and who just makes art, but you eventually realize that it’s not the truth – money matters, you’re earning from your art and that will enable you to make more art. That’s the place you want to be in, not being discouraged and wondering if you’ll have enough resources to achieve your dreams. Even though creatives are battling an impostor syndrome all the time, at the end of the day, marketing is as important as making art.”
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