Fuse launches in India, Marketing & Advertising News, ET BrandEquity

Global sport and entertainment agency Fuse, part of Omnicom Media Group (OMG), has announced the opening of its new office in Mumbai, India, led by Jigar Rambhia.

Through Fuse, OMG will capitalise on the burgeoning potential for sports marketing in India, offering a full suite of services to support brands with their end-to-end partnership needs.

Rambhia previously held the position of chief operating officer of Sporjo – a sports industry consultancy – where he was pivotal in driving growth for the business. Prior to this, he spent 16 years at Wavemaker and worked across agencies including TME (Rediffusion Y&R) and Madison Communications.

Kartik Sharma, group chief executive officer, Omnicom Media Group India said, “Sport and culture are increasingly seen to be significant growth drivers for brands and so we are excited to bring Fuse’s expertise into the market – it further underpins our commitment to create transformational experiences for our clients.”

Echoing Sharma’s sentiment, Rambhia added, “The momentum in sports in India is at an exciting juncture and we’re fully equipped to capitalise on this to drive effective partnerships for brands. Sport has increasingly become a vital part of India’s cultural fabric, and with Fuse, we are strategically positioned to help brands harness the power of this medium to drive deeper connections with audiences across the market.”

The new office officially launches with Shriram Finance and Uni League Cricket as clients and will have a particular focus on supporting brands with strategic planning and activation of effective sports partnerships.

The fast-expanding agency network of Fuse is already home to a wealth of sports and entertainment specialists working across strategic markets across the globe. Most recently, Fuse launched in Spain, with Juli Ferre heading the business and in Brazil led by Luiz Fiorese. Fuse’s current international clients include PepsiCo, Nissan and Philips.

Commenting on India office launch, Louise Johnson, global chief executive officer at Fuse, said, “Fuse’s expansion and launch in India marks yet another critical milestone for us, underscoring our commitment to driving growth for brands through the power of sports and entertainment. With Fuse’s specialist sports marketing expertise combined with Omnicom Media Group’s data and technology offering, we are exceptionally positioned to capitalise on the sports market in India.”

“Through our extensive network and under the leadership of Jigar we can offer brands the chance to create memorable experiences for their audiences and integrate themselves into the heart of India’s sporting culture,” Johnson added.

• Published On Dec 5, 2024 at 11:31 AM IST

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