Meet man, not Indian, who leads business worth Rs 50000000 in Bengaluru just by selling…

Growing up in a humble family of teachers in France, Nicolas discovered his passion for cooking while assisting his mother in the kitchen. This early love for food laid the foundation for his entrepreneurial aspirations.

Nicolas Grossemy, a Frenchman who founded Paris Panini, a gourmet sandwich chain, has become a rising star in India’s food industry. Recently, a YouTube video by GrowthX presented his inspiring journey from a French business student to an emerging food entrepreneur, unlocking the recipe for his success.

Growing up in a humble family of teachers in France, Nicolas discovered his passion for cooking while assisting his mother in the kitchen. This early love for food laid the foundation for his entrepreneurial aspirations.

At 22, Nicolas moved to India for a master’s degree. He thought of bread and sandwiches from childhood and wanted to introduce the gourmet sandwich to the Indian food market, which finally led him to launch Paris Panini.

He credits his success to a focus on product-centric branding. “Your brand name should clearly communicate what you offer,” he advises aspiring entrepreneurs, emphasizing the importance of relatability and clarity in creating a strong brand identity.

In the GrowthX video, Nicolas gives insight into the cost structure in running a food outlet. Food costs are about 28%, rent 10%, labor 15%, administrative costs 10%, and marketing 5-10%. Therefore, there is a margin of about 15%, providing a clear view of the financial dynamics in running a successful food business. Among his account of tales like Peter Cancro’s, the founder of Jersey Mike’s, whose journey was enough to resonate with Nicolas’s, Cancro bought the sandwich shop where he served at the age of 17 with a loan from his football coach. Jersey Mike’s has mushroomed to become a global powerhouse, accumulating sales of $3.3 billion in 2023.

Both stories make clear how love for the sandwich and vision could be good enough to make simple beginnings amazing success.

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