Pune Media

Campaign roundup: Week of 09 Dec | Advertising

Tata Capital expands ‘Mitaye Faasle’ (bridge the gap) campaign  

 

Tata Capital launched an innovative outdoor campaign to build on the success of its ‘Mitaye Faasle’ initiative with Shubman Gill. Featuring branded cabs, metro train ads, and kinetic billboards, the campaign highlights how Tata Capital’s financial solutions help achieve aspirations like owning a home or bike.  

 

Strategically placed in high-traffic areas, the campaign engages commuters and reinforces Tata Capital’s role as a financial partner.

 

 

Fortis launches #FirstCallFortis for emergency care  

 

Fortis Hospitals Mumbai’s #FirstCallFortis campaign promotes the emergency helpline 022-4111 4111, ensuring swift access to its trauma care network. The initiative addresses the need for quick emergency response and highlights the importance of being prepared during medical crises.  

 

Through digital ads, social media, and community outreach, the campaign aims to reach 10 lakh households by World Health Day 2025. Dr S. Narayani, Business Head-Fortis Hospitals Maharashtra, reaffirmed the hospital’s commitment to providing expert care across its Mumbai network.

 

 

Bisleri’s #DRINKITUP: Football and hydration

 

Bisleri has launched its #DRINKITUP sports campaign featuring actor Shahid Kapoor and Indian football players. The campaign highlights the importance of hydration in sports and celebrates football’s energy. Shahid Kapoor’s presence and his interaction with players like Rahul Bheke and Lallianzuala Chhangte add an engaging and motivational touch to the campaign.

 

This initiative builds on Bisleri’s sports marketing strategy, which includes partnerships with prominent leagues and events like marathons and cricket tournaments. 

 

 

Bandhan Mutual Fund: Inspiring dreams today

 

Bandhan Mutual Fund’s latest Badhte Raho (keep growing) campaign encourages people to embrace their dreams today, emphasising financial security as a means to live boldly in the present. Two new brand films, mistake and dreams, illustrate these themes. Mistake tells the story of a young entrepreneur learning from setbacks, while dreams celebrates the fulfilment of aspirations with financial confidence.

 

The campaign features the Nema family, symbolising relatable life experiences. By inspiring individuals to act confidently and view mistakes as growth opportunities, the campaign reinforces Bandhan Mutual Fund’s commitment to enriching lives through financial empowerment.

 

 

Van Heusen’s VH Evening: elegance meets wearable art

 

Van Heusen has unveiled a sub-brand, VH Evening, targeting the premium eveningwear market for men and women and inspired by art movements like the renaissance and cubism, the collection positions every piece as wearable art. 

 

The campaign leverages a comprehensive marketing approach, spanning digital platforms, print, and experiential activations. Van Heusen’s Frame campaign establishes VH Evening as an aspirational label.

 

 

Indica’s digital Initiative: #AddColorToYourLife campaign

 

Indica has launched a digital campaign to promote its new product, the Indica natural and nourish crème hair color. As part of the #AddColorToYourLife campaign, the brand unveiled an imaginative CGI video demonstrating the transformation from dull, grey hair to vibrant shades with a rich satin shine. The video’s interactive billboard, featuring a girl with transforming hair colours, further highlights the product’s effectiveness.

 

Indica’s marketing efforts include a 360-degree campaign led by brand ambassador Ms. Trisha Krishnan. The campaign reflects the brand’s strategy to captivate modern, image-conscious audiences with immersive visuals and compelling storytelling.

 

 

iThrive’s magnesium campaign tackles stress 

 

iThrive’s new campaign, “Discover the Power of Magnesium,” highlights the stress-relieving benefits of magnesium bisglycinate. The campaign video shows how the supplement aids overworked individuals in managing stress and improving well-being.  

 

Magnesium supports over 300 bodily functions, including metabolism, cardiovascular health, and bone strength. iThrive aims to address widespread magnesium deficiency with this supplement, promoting a healthier and more balanced lifestyle.  

 

 

Knorr and Netflix bring Squid Game to your plate  

 

Knorr has collaborated with Netflix’s Squid Game season 2 for a campaign featuring Squid Game-themed korean ramen packs. The “Dare-to-Slurp” challenge encourages consumers to try authentic flavours like Jjajangmyeon and Spicy Kimchi while embracing Korean dining culture.  

 

The campaign includes a TVC blending Squid Game visuals with a ramen-eating challenge, offering a chance to win a trip to Seoul. Digital collaborations with creators and rappers amplify its reach across platforms.  

 

 

MediBuddy’s #WinOverWinter campaign promotes winter health  

 

MediBuddy has launched the #WinOverWinter campaign to address winter health risks, including a 70% rise in respiratory illnesses like colds, flu, asthma, and arthritis. The campaign highlights the platform’s features, such as virtual consultations and 24/7 access to expert medical care, ensuring families can prioritise health during the season.  

 

The initiative aims to bridge healthcare access gaps while reducing the need for hospital visits. Produced by MediBuddy’s team, the campaign video will be shared on social media to reach a diverse audience.  

 

 

Hero with an Endoscope: Fujifilm India’s story of accessible healthcare

Fujifilm India has launched ‘Hero with an Endoscope’, a brand film showcasing its ‘Stories of More Smiles’ series. Set in Tamil Nadu’s Tiruchirappalli and Kolli Hills, it highlights the Endobus initiative, which provides accessible healthcare using advanced Fujifilm technologies like CAD EYE.

Directed by Ranvir Kumar Suman, the film narrates the story of Gopal, whose life was transformed through early disease detection during an Endobus camp. It honours healthcare professionals who bring smiles to underserved regions.

This campaign underscores the company’s commitment to leveraging technology for early detection and life-saving interventions. The film closes with the inspiring message to spread smiles, aligning with Fujifilm’s mission of improving lives through accessible healthcare solutions and compassion-driven innovation.

Flipkart introduces plug and play with open box delivery

The ‘Flipkart pe TV lena worry-free,’ campaign features Sumeet Vyas and a playful ghost to promote trust in online TV purchases. Conceptualised by Sociowash, it uses humour to highlight the ecommerce’s Plug & Play initiative, which ensures customers can inspect and test high-value products, such as TVs, before accepting delivery. This addresses customer concerns around damages or missing parts during online purchases.

By introducing Open Box Delivery, Flipkart further strengthens customer confidence, making the purchase process seamless and secure. This initiative exemplifies its focus on enhancing customer experience while positioning itself as the trusted choice for high-value electronics.

Kareena Kapoor joins Emcer

Emcer, powered by Infra.Market, has partnered with Kareena Kapoor as its brand ambassador to elevate its position in the ceramics industry. Known for blending designs with functionality, it has launched its #NotJustTiles campaign to redefine luxury living. Kapoor’s elegance aligns seamlessly with Emcer’s ethos, reinforcing the brand’s image as a premium lifestyle choice.

The campaign spans cinema, OTT, and digital platforms, highlighting Emcer’s commitment to creating transformative spaces with a blend of innovation and timeless aesthetics. The partnership underlines its ambition to lead in design excellence and functional luxury.

Rupa Footline unveils bold identity 

Rupa Footline, a socks brand from Rupa & Company, has introduced a new identity and a fresh campaign aimed at youthful audiences. The tagline, ‘Pahen Liya to Pahen Liya’ (If you have worn it, you have worn it) encapsulates the confidence and comfort the brand provides across diverse life moments.

The campaign emphasises functional fashion, portraying socks as indispensable for walking, lounging, or making a mark. By blending relatable storytelling with an energetic rebranding, Rupa Footline aims to redefine the accessory category.

Chinese Wok showcases desi Chinese dining with #WokInSpiceItUp

Chinese Wok’s digital campaign, #WokInSpiceItUp, positions the brand as the go-to destination for bold Chinese flavours. The film celebrates the vibrant dining atmosphere that brings people together, highlighting its diverse menu and cultural appeal.

The campaign, live on platforms like YouTube and Instagram, aims to expand reach through partnerships with OTT platforms and live events. This initiative reinforces Chinese Wok’s identity as a hub for urban millennials seeking memorable dining experiences.

Taneira celebrates wedding Traditions with ‘For beautiful beginnings’

Taneira’s ‘For beautiful beginnings’ campaign, featuring actor Mrunal Thakur, encapsulates the emotional journey of brides embracing a new chapter in their lives. It showcases diverse saree designs that symbolise traditions, memories, and hopes across India’s cultural spectrum.

The collection blends India’s craft heritage with modern designs, offering options for brides and wedding parties. Taneira reaffirms its dedication to authenticity by integrating certified fabrics, ensuring each piece resonates with heritage and elegance.

Third Wave Coffee and OnePlus celebrate #OnePlusBrewmance

Third Wave Coffee and OnePlus India unite for #OnePlusBrewmance, celebrating the latter’s 11th anniversary. The campaign features collaborative events like photography workshops, contests, and co-branded merchandise, merging the brands’ values of innovation and community engagement.

The initiative strengthens connections between the brands and their audiences through creativity and shared experiences. Both brands reaffirm their commitment to delivering quality and fostering meaningful customer relationships.

FNP’s #MakeItSpecial campaign highlights everyday gestures

FNP (Ferns N Petals) launched the #MakeItSpecial campaign to emphasise how thoughtful gestures can transform everyday moments into lasting memories. It celebrates relationships by encouraging acts of love and care, redefining gifting as an experience rather than a transaction.

By blending grand and simple gestures, FNP inspires people to create meaningful connections. The campaign resonates with the idea of celebrating life’s special moments, big or small, through thoughtful expressions.

Aditya Birla Sun Life Insurance launches AI-Driven interactive billboard

Aditya Birla Sun Life Insurance (ABSLI) launched an innovative activation for its #BoodheHokeKyaBanoge (what will you become when you are old) campaign, allowing participants to see a visualisation of their future selves post-retirement. Using facial transformation technology, individuals could upload selfies and view themselves in retirement roles such as an artist or entrepreneur, with the images displayed live on a billboard. 

This initiative encourages people to rethink retirement as a time for fulfilment and purpose, shifting the focus from traditional retirement savings to a holistic approach to financial preparedness.





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