Pune Media

Skoda Auto India to Implement Price Hike of Up to 3% from January 2025

Skoda Auto India has announced a price hike of up to 3% across its vehicle portfolio, effective January 1, 2025. This adjustment will apply to Skoda’s popular models, including the Kushaq, Slavia, Superb, and Kodiaq. However, the recently launched sub-4-metre SUV Kylaq will remain unaffected by the hike until it reaches 33,333 bookings. With bookings filling up quickly, Skoda is offering prospective customers an extended opportunity to purchase the Kylaq at its introductory pricing.

The decision to revise prices stems from the rising costs of raw materials, input components, and overall operational expenses that have impacted the automotive sector. Skoda Auto India emphasized that the price adjustment is necessary to ensure the company continues delivering high-quality vehicles and premium services to its customers without compromising on standards.

As part of its growth strategy in India, the newly launched Kylaq is expected to play a critical role. This sub-4-metre SUV, designed to align with the evolving preferences of Indian consumers, integrates Skoda’s latest design philosophy, advanced safety features, and dynamic driving capabilities. The Kylaq adds strength to Skoda’s existing lineup while providing an accessible and compelling option for budget-conscious buyers in a competitive segment.

The company has set an ambitious target of achieving 1 lakh cumulative sales in India by 2026, with the Kylaq being a significant contributor to this goal. Its popularity among buyers reflects Skoda’s focus on offering innovative, high-quality vehicles that cater to local market demands.

Skoda Auto India has witnessed remarkable growth in recent years, achieving 100,000 sales in the past two years – the shortest timeframe to reach this milestone in the brand’s history in India. This success is bolstered by Skoda’s efforts to expand its presence, with over 260 customer touchpoints across more than 150 cities nationwide. This network expansion underscores Skoda’s commitment to enhancing customer satisfaction and accessibility.

The automotive industry in India has been grappling with challenges such as supply chain disruptions, inflationary pressures, and rising input costs. In response, manufacturers like Skoda have been compelled to adjust pricing to maintain a sustainable growth trajectory. Skoda’s price hike aligns with an industry-wide trend, as automakers strive to balance cost pressures while delivering value to customers.

With a strong product portfolio that includes the Kushaq, Slavia, Superb, Kodiaq, and the promising Kylaq, Skoda Auto India remains well-positioned to capitalize on future growth opportunities. The brand’s focus on delivering premium quality, advanced safety, and exceptional driving experiences reinforces its appeal among Indian buyers.

Prospective customers are encouraged to explore Skoda’s offerings and take advantage of the limited-time introductory pricing on the Kylaq before the milestone of 33,333 bookings is achieved. As the new pricing structure comes into effect from January 1, 2025, Skoda Auto India remains committed to strengthening its position in the competitive Indian automotive market.



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