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ShemarooVerse, exclusively launching on PWR Chain, merges Shemaroo Entertainment’s extensive content library with advanced blockchain technology.
For more than six decades now, Shemaroo Entertainment has established itself as a key player in India’s media and entertainment space. It has recently announced a strategic collaboration with PWR Chain, a next-generation Layer 0 blockchain framework. ShemarooVerse, which is an intercontinental platform promised to Shemaroo Entertainment for content of the future, now enjoys PWR Chain as its official blockchain partner thanks to this collaboration. This relationship marks the first of its kind in the entertainment and technology landscape in India. It combines Shemaroo Entertainment’s wide spectrum of content and production services with PWR Chain’s scalable and efficient blockchain technology.
Shemaroo Entertainment, which operates more than 50 content channels on YouTube with a reach of more than 200 million subscribers, averages more than 100 million views a day across all genres, which include Bollywood, regional, television, devotional, and children’s entertainment. In order to create an interactive, immersive digital landscape for audiences in India and other parts of the world, ShemarooVerse intends to utilize PWR Chain’s decentralized platform.
PWR Chain’s blockchain technology is the most sustainable thus far, operating on a minimal carbon footprint. Unlike regular blockchains, which require high energy resources to achieve high throughput, PWR Chain achieves this with minimal power. It is capable of processing more than 300,000 transactions per second using just one CPU core per validator node. This efficiency enables seamless scaling for ShemarooVerse without any environmental impact, establishing it as a new standard in green blockchain technology in the entertainment industry.
As Shemaroo Entertainment transitions its expansive IP portfolio onto the blockchain, PWR Chain’s infrastructure offers creators unique opportunities to monetize their content through tokenization and digital collectibles, a pivotal innovation in India’s content landscape.
The advanced interoperability and scalability of PWR Chain allows ShemarooVerse to enjoy its developer-friendly nature. Infact, PVR Chain is the first blockchain that deploys full software applications using traditional coding languages. Leveraging PWR Chain’s instant finality and quantum-resistant security allows ShemarooVerse to provide users with a safe, dynamic, immersive digital space for authentic engagement with Shemaroo Entertainment’s iconic content.
Arghya Chakravarty, COO of Shemaroo Entertainment Ltd., shared his excitement: “Partnering with PWR Chain is a big step for us in digital engagement. ShemarooVerse will now run on PWR Chain’s fast, scalable, and sustainable blockchain infrastructure. This means a better, safer experience for our audiences. We’re excited to bring ShemarooVerse to life in a way that fits today’s digital world.”
Melanie Mohr, CEO at PWR Labs, chimed in: “Shemaroo Entertainment is a leader in Indian entertainment. It’s the perfect place to showcase PWR Chain’s eco-friendly, high-performance blockchain tech. This partnership highlights the power of blockchain to improve digital experiences. It also positions PWR Chain to lead growth in India’s entertainment scene.”
This partnership with PWR Chain highlights Shemaroo’s dedication to digital innovation. It’s a game-changer for India’s entertainment industry, bridging traditional media with Web3. Hosting ShemarooVerse exclusively on PWR Chain, Shemaroo Entertainment and PWR Chain are setting the stage to reshape India’s digital landscape, offering creators and fans exciting new ways to engage with content.
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