Rannvijay Singha and Vaani Kapoor inspires to engage in self-expression in new ad, ET BrandEquity

Vaani Kapoor in Strch’s new ad campaignStrch- India’s premium activewear brand, has launched its latest digital film featuring its brand ambassadors and Bollywood actors Vaani Kapoor and Rannvijay Singha. It showcases the brand’s vision of providing consumers with a comfortable and functional lifestyle.

The digital film presents Strch’s unique approach to revolutionsing activewear crafted with a healthy nylon and spandex blend over the usual polyester-based options.

In the digital film, Kapoor highlights the apparel’s cutting-edge fabric technology while performing her fitness routine. The activewear leads the segment with its soft, sweat-wicking, and lightweight properties, devised to support women’s fitness enthusiasts without compromising comfort.

Stretching easily, Kapoor validates how Strch’s functionally stylish designs allow for unhindered movement. She concludes the digital film with the impactful statement, “Wearing a sports bra shouldn’t be a workout.”

Going beyond guaranteeing women’s well-being, Strch stretches its range of activewear for men too, wherein Singha is seen featuring the thoughtfully designed nylon and spandex-made shorts and T-shirt by Strch as he pulls some moves at the gym. Moving through its thoughtful body-hugging, Quick-drying properties, Rannvijay is seen moving freely just as he intends to move effortlessly through his fitness regime.

Speaking about the digital film launch, Prithvi Bhagat, founder – Strch said, “Our latest Digital Film featuring Vaani Kapoor and Rannvijay Singha showcases how Strch believes in enabling individuals to move freely, confidently, and stylishly. We’ve revolutionized the activewear segment by unveiling garments using lightweight fabrics like nylon and spandex. Their belief in fitness blends seamlessly with our brand philosophy, making them the idyllic ambassador to inspire individuals for an active lifestyle.”

Watch the videos here:

• Published On Dec 20, 2024 at 03:46 PM IST

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