The Fragrances Successful Women Are Wearing

• Perfumes were massively popular in 2024, especially those from prestige brands.
• Business Insider asked successful women across industries to name their favorite scents.
• Some like expensive, trendy options from Aesop, while others enjoy body sprays and classic perfumes.

The key to everyday luxury in 2024 was simple: spray some perfume.

The fine fragrance industry boomed throughout the year, with Women’s Wear Daily reporting that prestige scents were the fastest and largest growing sector of the overall beauty industry.

Colognes were also extremely popular with men, and members of Gen Z became obsessed with smelling good.

So, Business Insider turned to successful women across industries to learn which perfumes they recently favored. Here are their picks.

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