Our Terms & Conditions | Our Privacy Policy
Radio advertising in India recorded a 2% growth in advertising volumes during January-September 2024 compared to the same period last year, according to the latest AdEx India report. The report, made in collaboration with RCS India, analysed data from over 120 radio stations across the country, the company claimed. The services sector remained the largest contributor to ad volumes, accounting for 30% of the total. The auto sector followed with a 10% share, while retail and BFSI (Banking, Financial Services, and Insurance) held nine per cent each. BFSI improved from fifth place last year to third during this period.
Furthermore, among categories, properties/real estate led with a 16% share, followed by hospitals/clinics and cars at seven per cent each. Retail outlets-jewellers took the third spot with a six per cent share. Cars showed a 60% growth in advertising volumes, while retail outlets-jewellers grew by 50%. The automobile general insurance category recorded the highest growth among all categories at 260%. More than 5,000 exclusive advertisers were active during January-September 2024, slightly higher than the previous year. Life Insurance Corporation of India (LIC) remained the top advertiser. New entrants in the top advertisers list included Gujarat Cooperative Milk Marketing Federation (GCMMF), Hyundai Motor India, and Renault India.
The report further revealed that LIC Housing Finance ranked first on the brand front, followed by Vimal Pan Masala. New entrants in the top 10 brands list included LIC Jeevan Utsav, Maruti Suzuki Arena, Manappuram Loan Against Gold, Acko General Auto Insurance, and Malabar Gold and Diamonds. The report also noted a 10% increase in exclusive brands advertising on radio, rising from 10,000 to 11,000. Gujarat led all states with an 18% share of advertising volumes, followed by Maharashtra at 16%. The top five states contributed 62% of total ad volumes. Jaipur retained its position as the top city, accounting for 8% of advertising volumes, with the top 10 cities contributing 62% of the total.
Indian Airports to witness Rs 60,000 crore capital expenditure surge by FY27, driven by growing passenger demand: Report
Festivals, streaming, and milestones: India’s 2024 social media trends revealed by Sprinklr
India’s E&M industry set to hit Rs 3.65 lakh crore by 2028 with digital growth leading the way; Reveals PwC
APAC computed tomography market to see consistent growth through 2033
Evening broadcasts were the most preferred time slots, followed by morning broadcasts. Combined, the evening and morning slots accounted for 69% of total advertising volumes. Advertisement formats between 20-40 seconds remained the most common, with this duration and ads under 20 seconds contributing 95% of total ad volumes. The education sector featured prominently, with schools and coaching/competitive exam centres entering the top 10 categories. The retail sector accounted for nine per cent of total volumes, followed by food and beverages and education at eight per cent each. Other significant sectors included personal accessories (seven per cent), building materials/equipment (three per cent), and personal healthcare (three per cent). Furthermore, corporate brand image advertising grew 2.9 times during this period, while the mortgage loans category saw a 3.2 times increase in ad volumes.
Follow us on Twitter, Instagram, LinkedIn, Facebook
Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.
Aggregated From –
Comments are closed.