Twamev’s Flagship Store in Delhi: Where Style Meets Experience

“Walking into Twamev’s flagship store in South Extension, Delhi wasn’t just stepping into a boutique—it was like entering a world that seamlessly blended luxury, modernity, and personal expression,” stated Komal Shetty, ELLE’s Lead Stylist, as she stepped foot into the world of Twamev. “As people in the fashion realm, we’ve seen our fair share of many grand store openings, but this one was different. Twamev, a luxe occasion wear brand from the family behind Vedant Fashion Limited, a group that’s also behind the iconic Manyavar and Mohey brands brings a fresh approach to high-end fashion through Twamev.”

When it comes to their collection, it’s a mix of the classic and the contemporary. You’ve got everything from men’s kurtas and sherwanis to women’s lehengas and sharara sets, all meticulously crafted from handwoven textiles. Whether you’re dressing for a wedding, a celebration, or any special occasion.

Twamev takes the best of luxury—think handwoven fabrics, rich jewel tones, and the finest craftsmanship—and adds a twist of modern style that feels fresh and relevant. But what makes Twamev truly special is its bold philosophy of ‘Truly You,’ encouraging every customer to step into the spotlight and embrace their personal style, unapologetically. ‘Truly you’ is more than just a motto. It’s a world in itself that pays homage to every facet of your individuality – the wild and the tame, the bold and the coy – the distinctly and authentically you. Each of our creations is more than just attire; they are conversations and declarations of your unique self. The self that makes choices that are true to you. Like respecting traditions that respect you. Or never settling for “Is that really me?” Their online presence is as strong as their in-store experience, and it’s clear that Twamev is all about reaching new-age customer in innovative ways.

Spanning over 10,000 sq. ft. across five floors, this store is an Instagram-worthy destination in itself. But it’s not just about the space—it’s about the vibe. The team behind Twamev, led by Raghav Agarwal, doesn’t just design outfits; they create experiences. “Twamev is a one-stop destination for all the family occasion wear needs and it is the place to complete one’s wedding trousseau”. Raghav, with over a decade of experience in the fashion industry, saw a gap in the market for high-end occasion wear that allows for true personal expression. And thus, Twamev was born—a brand that marries opulent luxury with individuality. Their physical presence is magnified with an array of stores at Commercial Street & Jayanagar, Bengaluru, Banjara Hills, Hyderabad, and Athwalines, Surat. You can also find your Twamev picks at Phoenix Market City in Pune and Metropolis Mall, in Gurugram.

Another exciting aspect? Twamev’s bold social media presence. The brand is acing it with influencer marketing and has mastered the art of creating new-age shoot concepts that feel modern, fresh, and inclusive. Celebrities and influencers like Triptii Dimri, who also helped launch the store, have embraced Twamev’s unique designs, showcasing the brand’s ability to capture both traditional elegance and contemporary edge. The opening was a huge hit, and from pastel hues to champagne lehengas, contemporary menswear, and everything in between, there’s something for everyone. And as 2024’s hottest bridal trends hit the shelves, it’s safe to say Twamev is here to stay as a leader in occasion wear.

Want to shop for your next big occasion? You can now explore Twamev both in-store and online at twamev.com.

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