The Rise of Weekend Brunches in India: A Growing Social Trend |

Weekend brunches, once a rather casual dining concept, have evolved into a burgeoning social trend in India over the past few years. A concept that was more or less an extension of the Western lifestyle has now found a footing in the urban Indian psyche, becoming one of the preferred ways to relax and socialize. Here’s why weekend brunches are rising as a social phenomenon in India.
A perfect blend of meals and leisure
Brunch, which combines breakfast and lunch, offers the flexibility of enjoying a hearty meal without the early morning rush. In India’s fast-paced urban life, it allows people to relax and indulge, making it a perfect fit for weekends when individuals seek to recharge. The leisurely timing of brunches—usually late mornings to early afternoons—aligns well with the growing preference for relaxed social gatherings.
A culinary adventure
Weekend brunches also involve extensive buffets or specially planned menus, thereby featuring an interesting amalgamation of cuisines. Traditional Indian dishes such as Dosas, Chole Bhature, Sushi, Waffles, and Pasta are all covered under the heading of brunch, thereby catering to a wide gamut of palates. This will be a must for food lovers who want to explore new tastes and elevate the dining experience to new heights.
Socialization over food
Food has always been a central part of Indian culture, and brunches offer a modern twist to this tradition. They serve as an ideal setting for catching up with friends, bonding with family, or even networking professionally. The casual yet vibrant ambiance of brunches fosters meaningful conversations, making them a preferred choice for social interactions.
Rise of experiential dining
Restaurants and hotels elevate the brunch experience through live music, interactive cooking stations, and themed setups. Be it a poolside brunch or on a rooftop, such settings have the connotation of creating a sense of occasion that might drive customers to brunch during weekends. Adding bottomless drinks with cocktails and mocktails only complements this more so with the young crowd.
Affluence growing, lifestyle change
With increasing disposable incomes and a shift towards experiential spending, urban Indians are increasingly investing in leisure activities. Weekend brunches represent a fusion of indulgence and entertainment, making them an attractive option for those looking to celebrate life’s little pleasures without venturing into nightlife.
Influence of social media
Through the social media space, brunch culture has gained lots of momentum. Instagram and Facebook are filled with pictures of aesthetically-pleasing meals, colorful beverages, and posh locations. The visual aspect of brunch combined with the “trending” factor has seen millennials and Gen Z try the experience. Neelabh Sahay, Director of Operations, Novotel Mumbai Juhu Beach agrees and says, “Social media and the rising expectation of ‘Instagrammable experiences’ could be another reason. Restaurants that offer dedicated brunch menus prioritize everything that could make up aesthetics – from the interior decor, and menu design to the plating of dishes. Restaurant patrons sharing pictures of their brunch outings make the experience of ‘brunching’ an aspirational activity.”
Weekend brunches in India have evolved from just a meal to a lifestyle statement. They are a reflection of the changing urban sensibilities, which offer a mix of culinary exploration, relaxation, and social engagement. Restaurants and hotels are innovating to keep up with this trend, and the future of brunch culture in India looks brighter—and tastier—than ever.
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