Messika appoints luxury veteran as Chief Brand Officer at ‘pivotal’ moment

Messika, the luxury jewellery brand that is on the top of countless wish lists, has today announced the appointment of Edouard Schneider, whose CV includes Louis Vuitton, Acne Studios and Maison Margiela, as its Chief Brand Officer.

Messika was born in Paris in 2005 and is run by Valérie Messika, daughter of the famous diamond merchant André Messika. In recent years, Messika has won over the hearts of countless clientele thanks to its diamond safety pin motif. It’s currently stocked in Harrods, Selfridges and Boodles in the UK.

Schneider will report directly to Valérie Messika, Creative Director and Founder of the Maison. He will be responsible for overseeing all communication and brand image activities across the group, including its international subsidiaries.

Edouard Schneider

According to Messika, his areas of oversight will include “public relations, celebrity partnerships, events, social media, brand image, and visual merchandising”.

Schneider brings over 20 years of extensive experience in the luxury and fashion industries. He joins Messika following a 6.5 year stint as Global Communication Director & Head of French Division at Acne Studios. Prior to this, he held significant leadership positions at Louis Vuitton and Maison Margiela.

Valérie Messika, said: “I am delighted to welcome Edouard as a key member of our executive management team. His dynamic energy, extensive experience and deep understanding of the luxury industry come at a pivotal moment for Messika, as we expand our international footprint.

“Edouard’s global expertise, particularly in Asia, will be instrumental in driving growth in these strategically important markets. Throughout his career, Edouard has consistently demonstrated an exceptional ability to design and execute innovative communication strategies with a global impact.

“I am equally excited for our teams across the world to collaborate with him daily. His leadership, combined with his experience in Fashion & Luxury, will continue to raise the Maison’s expansion and solidifying our distinct image in the industry, while strengthening the irreverent allure of Messika Jewelry and High Jewelry.”

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