The Allari Naresh film starts with a bang, clocks good numbers

Bachchala Malli is Allari Naresh’s latest film, which was aggressively promoted but, unfortunately, ended up as a flop at the box office. The film was pulled from theaters within a week of its release. As previously reported by OTTplay, ETV Win acquired the digital rights to the film and began streaming it on January 10, 2025. 

Bachchala Malli is now streaming on ETV Win

In just two days since its online debut, a source close to the platform revealed that Bachchala Malli has already amassed over 50 million streaming minutes, garnering significant traction on ETV Win. Despite being poorly received in theaters, the film is finding success on OTT platforms.

Allari Naresh on Bacchala Malli

Allari Naresh plays the titular role in this film, which was directed by Subbu. While the storyline had potential, its outdated presentation failed to resonate with theater audiences. However, ETV Win invested heavily in acquiring the rights, which are also available for streaming on Amazon Prime. Although the film underperformed in theaters, the OTT deals have helped the makers recover their investment and land in a safe zone financially.

Allari Naresh scores yet another flop in his career

Allari Naresh, who has been seeking a big hit to revive his career, still has a tough road ahead. He has faced criticism for selecting routine scripts that fail to meet contemporary audience expectations. Fans and industry insiders believe he needs to choose projects that present him in a fresh avatar. There is also growing pressure on him to take on more supporting roles, which he has been reluctant to pursue so far. It remains to be seen how Naresh navigates his career moving forward.

Bacchala Malli director Subbu

Meanwhile, ETV Win is making headlines by acquiring streaming rights to several big Telugu films. Their recent blockbuster, KA, clocked over 150 million streaming minutes. In the coming days, the platform plans to announce more originals, including Leela Vinodam, another project that has garnered solid viewership.

For now, Bachchala Malli has had a strong start on OTT, and it will be interesting to see how many more streaming minutes it can rack up in the days ahead.

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