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Today Sony’s Soneium blockchain went live after running as a test network for a few months. Sony views the internet as overly concentrated, with web3 capable of addressing that. However, it considers most web3 apps to be too complex for mainstream users. Hence, it is providing three services: the Soneium blockchain, its crypto exchange S.BLOX and its fan marketing platform SNFT.
The Soneium Minato testnet has 32 applications from its “Soneium Spark” incubation program. In addition, developers and creators have launched a variety of apps including games, NFTs, social and financial apps with 14 million accounts created and transactions on the testnet surpassing 47 million.
Sony plans to leverage intellectual property from Sony Pictures and Sony Music. For example, Japanese customers who buy titles via Prime Video will be able to download digital collections and access bonus videos, presumably using a blockchain wallet.
To develop the network, Singapore’s Sony Network Communication Labs collaborated with Startale Labs as a minority shareholder and the company was renamed to Sony Blockchain Solutions Labs. Startale is the founder of the Astar Network. However, Soneium uses a different technology. It is an Ethereum Layer 2 blockchain that uses Optimism, the same tech as Coinbase’s Base chain.
To coincide with the Soneium launch, the crypto exchange S.BLOX, which Sony acquired and rebranded, will be launching a new mobile app and offering fractional Bitcoin giveaways to new Japanese clients.
The company’s existing NFT marketplace, SFNT, will launch a Fan Marketing Platform in February that is compatible with Soneium.
Together Sony believes its three offerings can bring blockchain into the mainstream.
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