Virgin Voyages amps up Annual Pass 2026 with weeklong stay on Necker Island

Influenced by the iconic life of Virgin Group Founder, Sir Richard Branson, and by the mega-stars forever etched into Virgin’s storied rock n’ roll history, Virgin Voyages announced its Annual Pass 2026, a larger-than-life experience bigger than anything the brand has done before. Not only can Sailors hop onto any ship, anytime, from anywhere for a calendar year, Annual Pass holders in 2026 can say ahoy to an epic one-week stay on Necker Island, Richard’s private island paradise!

After debuting its 2025 Annual Pass on Travel Tuesday, the award-winning, exclusively adult brand decided to unveil its 2026 iteration early, giving travellers ample time to plan. Back by popular demand and more legendary than its predecessor, Virgin Voyages’ Annual Pass 2026 gives Sailors a taste of the high life with:

• A complimentary, one-week stay on Necker Island, Richard’s stunning 74-acre retreat in the British Virgin Islands surrounded by coral reefs and fringed with beautiful white sandy beaches (Valid during an Individual Stay week)
• Round-trip, business-class flights and ferry transfers from anywhere in the continental US to Necker Island
• Daily opportunities to Shake for Champagne with Moët delivered anywhere on-demand
• Virgin Voyages’ signature red, Yellow Leaf Hammock to take home a little R&R and remind Sailors of the incredible #balconylife
• Special birthday upgrade to a RockStar Quarters suite (i.e. Seriously Suite, Brilliant Suite Sweet Aft Suite or Cheeky Corner Suite)
• A $10,000 shopping spree in the High Street shops featuring renowned brands like Chanel, Louis Vuitton, Gucci, MAC and more
• One curated and privately hosted Shore Thing every quarter (or four per year)
• A beach, grove or poolside cabana at Virgin Voyages’ exclusive Beach Club in Bimini (limited to 10x per year)
• Personalized RockStar robes

With the price tag of $199,000 USD, the ultra-luxurious Annual Pass 2026 redefines the meaning of bucket list travel.

Nicole Huang, Virgin Voyages’ Senior Vice President of Sailor Experiences said: “After Richard Branson went on Good Morning America to talk about our Annual Pass, there was so much excitement and buzz. It’s truly an industry first and there were long queues to learn more. Our voyage planners shared feedback of Sailors inquiring about 2026 now, so we thought “why wait?” and added a few elements to make the package a little suite-r.”

Annual Pass 2026 includes options to sail aboard the brand’s newest ship, Brilliant Lady, which is set to make her Alaskan debut in May 2026 from Seattle. It’s available on a first-come, first-served basis. Pass holders can select a start date of Jan. 1, Feb. 1, March 1 or April 1, and the pass will be valid for one year from the desired start date. Sailors must book between now and March 31, 2026. First Mates (travel advisors) who sell Annual Pass will earn a commission of $10,000 USD. Annual Pass is not combinable with other offers or Bar Tab. Sailors will also earn Deep Blue Extras upon booking.

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