Lexus India showcases multiple concepts and vehicles, ET Auto

Lexus ES Luxury Plus EditionLexus India showcased its future mobility vision at the Bharat Mobility Global Expo 2025, highlighting its commitment to sustainable luxury and personalized experiences through a multi-pathway approach to electrification. The company displayed a range of vehicles and concepts, including the LF-ZC electric concept car, the Overtrail Project vehicles, and its hybrid lineup, demonstrating its commitment to innovation, craftsmanship, and Omotenashi. Lexus India also reported a 22% growth in 2024.

Lexus India’s pavilion at the expo was divided into three zones: Future, Lifestyle, and Hybrid. These zones offered visitors a comprehensive look at the brand’s vision for the future of luxury mobility.

Future Zone by Lexus

The Future Zone emphasized Lexus’s dedication to innovative design, technology, and craftsmanship. The centerpiece of this zone was the LF-ZC (Lexus Future Zero-emission Catalyst) concept car.

Tanmay Bhattacharya, Executive Vice President, Lexus India, said, “Lexus India is very happy to showcase its exciting range at the Bharat Mobility Global Expo 2025. We are excited to welcome guests to the Lexus pavilion to experience the line-up of advanced technologies and meticulous craftmanship that captivates the senses, propelling us into the future of possibilities. In addition, Lexus India also celebrates its best year with a 22% growth in 2024 and we are immensely thankful to our guests and dealer partners for their support and contribution last year.”

LF-ZC concept

The LF-ZC concept showcases the brand’s vision for electric vehicles, emphasizing both functionality and aesthetics. The LF-ZC features a sleek design, a low center of gravity, and a spacious cabin.

The digitalized Intelligent Cockpit offers situation-based functionality, enhancing the driving experience. An advanced AI-powered voice recognition system provides a personalized and intuitive interface.

Lexus is exploring sustainable materials like bamboo for its interiors, demonstrating a commitment to both environmental and social responsibility.

The LF-ZC aims to achieve double the range of conventional BEVs through next-generation batteries. This addresses range anxiety and allows for both city and long-distance driving.

Lifestyle Zone

The Lifestyle Zone highlighted Lexus’s Overtrail Project, emphasizing the brand’s focus on outdoor adventure and coexisting with nature.

Lexus NX 350h Overtrail and LX 500d

The Lexus NX 350h Overtrail is designed for outdoor enthusiasts, offering performance and comfort for exploring nature.

The LX 500d embodies strength and refinement, enabling drivers to explore challenging terrains.

The ROV Concept 2, an updated recreational off-highway vehicle, features a hydrogen engine. This demonstrates Lexus’s dedication to sustainable mobility while still offering an enjoyable driving experience.

The “Regolith” body color, a metallic matte finish, reflects the Overtrail Project’s connection to nature.

Hybrid Zone

The Hybrid Zone showcased Lexus’s existing hybrid models, emphasizing advanced green technology.

The Lexus LM 350h offers a luxurious and technologically advanced passenger experience.

RX 500h and ES 300h

The RX 500h features a dynamic driving experience and a captivating design, including a 12.3-inch multi-information display.

The Lexus ES 300h, manufactured in India, offers a combination of elegant design, quietness, and a self-charging hybrid electric powertrain. It includes new enhancements in visual appeal and functionality.

Lexus India’s multi-pathway approach to sustainable mobility aims to address the evolving needs of luxury consumers while prioritizing environmental responsibility.

Hikaru Ikeuchi, President, Lexus India, said“Hikaru Ikeuchi, President, Lexus India remarked, “The Bharat Mobility Global Expo 2025 is an excellent platform to showcase Lexus’ multi-pathway approach, blending innovation with our commitment to Omotenashi where every action reflects deep respect and care. We are excited to provide guests with a glimpse of exceptional experiences, next generation design and imaginative technology that define Lexus’ vision for the future, while staying true to our pursuit of sustainability and authentic luxury, thereby exceeding expectations with heartfelt hospitality.””

• Published On Jan 17, 2025 at 10:58 PM IST

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