MG appoints Shiva Motocorp for its premium channel ‘Select’ in New Delhi, ET Auto

MG Select, a new brand channel dedicated to the premium ‘accessible luxury’ segment in India. Group Shiva announced its selection as the official dealership for MG Select in Delhi, marking a significant milestone in its journey. This achievement positions Group Shiva among the exclusive 12 dealerships nationwide authorised to represent the innovative ‘MG Select’ initiative.

With the dealership, Group Shiva will bring MG Motor’s premium lineup to the Delhi market, including electric vehicles (EVs), luxury multi-purpose vehicles (MPVs), and sports cars. MG Select, known for its focus on personalised and technology-driven car ownership experiences, allows customers to tailor vehicles to their preferences while offering flexible ownership options and enhanced after-sales support.

“This is a proud moment for us,” said a representative from Group Shiva. “Securing the MG Select dealership aligns with our vision of delivering top-tier automotive solutions to discerning customers. We are excited to bring premium EVs, luxury MPVs, and sports cars to Delhi and provide an unparalleled car-buying and ownership experience.”

What is MG Select?

MG Select, a new brand channel dedicated to the premium ‘accessible luxury’ segment in India. Aimed at consumers seeking exclusivity through premium products and high-end experiences, MG Select will focus on delivering an unparalleled customer experience. The initiative targets the growing demand for luxury products that are both sustainable and personalised. In its first phase, MG Select will establish exclusive, modern luxury experience centers in 12 key cities across the country.

• Published On Jan 18, 2025 at 10:44 AM IST

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